#AD3281#AD3281

#AD3281 is a mid, vivid pink. Relative luminance 0.128; OKLCH L 52.7% C 0.178 H 345.5°. Best body text is #FFFFFF at 5.92:1 contrast (WCAG AA passes).

Color values

HEX	#AD3281
RGB	rgb(173, 50, 129)
HSL	hsl(321, 55%, 44%)
HSV	hsv(321, 71%, 68%)
CMYK	cmyk(0%, 71.1%, 25.4%, 32.2%)
CIE-LAB	lab(42.39, 56.88, -16.78)
CIE-LCH	lch(42.39, 59.31, 343.57°)
OKLab	oklab(52.68% 0.1721 -0.0445)
OKLCH	oklch(52.68% 0.178 345.5)
XYZ	xyz(22.3375, 12.7528, 22.0498)
Luminance	0.1275 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3281 #32AD5E

analogous

#9B32AD #AD3281 #AD3244

triadic

#AD3281 #81AD32 #3281AD

tetradic

#AD3281 #AD9B32 #32AD5E #3244AD

square

#AD3281 #AD9B32 #32AD5E #3244AD

split-complementary

#AD3281 #44AD32 #32AD9B

monochromatic

#4E173A #7E245E #AD3281 #CC50A0 #DA7FBA

Accessibility & contrast

On white

5.92

#AD3281 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.55

#AD3281 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3281

5.92:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3281	#FFFFFF	#000000	##FFFFFF
##AD3281	1.00	5.92	3.55	5.92
#FFFFFF	5.92	1.00	21.00	1.00
#000000	3.55	21.00	1.00	21.00
##FFFFFF	5.92	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#415783

Deuteranopia (green-blind)

#656C7E

Tritanopia (blue-blind)

#B93055

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad3281;
/* rgb */ color: rgb(173, 50, 129);
/* oklch */ color: oklch(52.7% 0.178 345.5);

Tailwind

colors: {
  custom: {
    50: '#c974a5',
    500: '#ad3281',
    950: '#000000',
  },
}

SCSS

$custom: #ad3281;
$custom-light: #c974a5;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3281",
  "rgb": {
    "r": 173,
    "g": 50,
    "b": 129
  },
  "hsl": {
    "h": 321.463,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.52684,
    "c": 0.17779,
    "h": 345.5
  },
  "luminance": 0.1275
}

Semantic roles & 50–950 ramp

primary

#AD3281

secondary

#78C393

accent

#DE7F49

background

#FCF7FA

surface

#F9EDF4

border

#D2C8CE

text

#14090F

muted

#827B7F

Preview Lab

Preview with #AD3281

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →