#AD3244#AD3244

#AD3244 is a mid, vivid red. Relative luminance 0.116; OKLCH L 50.7% C 0.158 H 16.7°. Best body text is #FFFFFF at 6.33:1 contrast (WCAG AA passes).

Color values

HEX	#AD3244
RGB	rgb(173, 50, 68)
HSL	hsl(351, 55%, 44%)
HSV	hsv(351, 71%, 68%)
CMYK	cmyk(0%, 71.1%, 60.7%, 32.2%)
CIE-LAB	lab(40.55, 50.74, 18.61)
CIE-LCH	lch(40.55, 54.05, 20.14°)
OKLab	oklab(50.73% 0.1518 0.0455)
OKLCH	oklch(50.73% 0.158 16.7)
XYZ	xyz(19.4195, 11.5855, 6.6814)
Luminance	0.1158 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3244 #32AD9B

analogous

#AD3281 #AD3244 #AD5D32

triadic

#AD3244 #44AD32 #3244AD

tetradic

#AD3244 #81AD32 #32AD9B #5D32AD

square

#AD3244 #81AD32 #32AD9B #5D32AD

split-complementary

#AD3244 #32AD5D #3281AD

monochromatic

#4E171F #7E2431 #AD3244 #CC5062 #DA7F8D

Accessibility & contrast

On white

6.33

#AD3244 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.32

#AD3244 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3244

6.33:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3244	#FFFFFF	#000000	##FFFFFF
##AD3244	1.00	6.33	3.32	6.33
#FFFFFF	6.33	1.00	21.00	1.00
#000000	3.32	21.00	1.00	21.00
##FFFFFF	6.33	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#524F44

Deuteranopia (green-blind)

#726941

Tritanopia (blue-blind)

#BD1139

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad3244;
/* rgb */ color: rgb(173, 50, 68);
/* oklch */ color: oklch(50.7% 0.158 16.7);

Tailwind

colors: {
  custom: {
    50: '#cc7377',
    500: '#ad3244',
    950: '#000000',
  },
}

SCSS

$custom: #ad3244;
$custom-light: #cc7377;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3244",
  "rgb": {
    "r": 173,
    "g": 50,
    "b": 68
  },
  "hsl": {
    "h": 351.22,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.50728,
    "c": 0.15843,
    "h": 16.7
  },
  "luminance": 0.11583
}

Semantic roles & 50–950 ramp

primary

#AD3244

secondary

#78C3B8

accent

#DEC949

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150908

muted

#837B7B

Preview Lab

Preview with #AD3244

Body copy rendered with the generated semantic roles for this colour.

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