#AD327D#AD327D

#AD327D is a mid, vivid pink. Relative luminance 0.126; OKLCH L 52.5% C 0.175 H 347.4°. Best body text is #FFFFFF at 5.95:1 contrast (WCAG AA passes).

Color values

HEX	#AD327D
RGB	rgb(173, 50, 125)
HSL	hsl(323, 55%, 44%)
HSV	hsv(323, 71%, 68%)
CMYK	cmyk(0%, 71.1%, 27.7%, 32.2%)
CIE-LAB	lab(42.23, 56.37, -14.56)
CIE-LCH	lch(42.23, 58.22, 345.51°)
OKLab	oklab(52.52% 0.1712 -0.0384)
OKLCH	oklch(52.52% 0.175 347.4)
XYZ	xyz(22.0769, 12.6485, 20.6768)
Luminance	0.1265 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD327D #32AD62

analogous

#9F32AD #AD327D #AD323F

triadic

#AD327D #7DAD32 #327DAD

tetradic

#AD327D #AD9F32 #32AD62 #323FAD

square

#AD327D #AD9F32 #32AD62 #323FAD

split-complementary

#AD327D #3FAD32 #32AD9F

monochromatic

#4E1738 #7E245B #AD327D #CC509C #DA7FB7

Accessibility & contrast

On white

5.95

#AD327D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.53

#AD327D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD327D

5.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD327D	#FFFFFF	#000000	##FFFFFF
##AD327D	1.00	5.95	3.53	5.95
#FFFFFF	5.95	1.00	21.00	1.00
#000000	3.53	21.00	1.00	21.00
##FFFFFF	5.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#42567F

Deuteranopia (green-blind)

#666B7A

Tritanopia (blue-blind)

#B92E53

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad327d;
/* rgb */ color: rgb(173, 50, 125);
/* oklch */ color: oklch(52.5% 0.175 347.4);

Tailwind

colors: {
  custom: {
    50: '#c974a2',
    500: '#ad327d',
    950: '#000000',
  },
}

SCSS

$custom: #ad327d;
$custom-light: #c974a2;
$custom-dark: #000000;

JSON

{
  "hex": "#ad327d",
  "rgb": {
    "r": 173,
    "g": 50,
    "b": 125
  },
  "hsl": {
    "h": 323.415,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.52515,
    "c": 0.17546,
    "h": 347.4
  },
  "luminance": 0.12646
}

Semantic roles & 50–950 ramp

primary

#AD327D

secondary

#78C395

accent

#DE8449

background

#FCF7FA

surface

#F9EDF3

border

#D2C8CD

text

#14090F

muted

#827B7F

Preview Lab

Preview with #AD327D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →