#AD323F#AD323F

#AD323F is a mid, vivid red. Relative luminance 0.115; OKLCH L 50.6% C 0.159 H 19.1°. Best body text is #FFFFFF at 6.35:1 contrast (WCAG AA passes).

Color values

HEX	#AD323F
RGB	rgb(173, 50, 63)
HSL	hsl(354, 55%, 44%)
HSV	hsv(354, 71%, 68%)
CMYK	cmyk(0%, 71.1%, 63.6%, 32.2%)
CIE-LAB	lab(40.45, 50.41, 21.60)
CIE-LCH	lch(40.45, 54.84, 23.20°)
OKLab	oklab(50.63% 0.1498 0.0519)
OKLCH	oklch(50.63% 0.159 19.1)
XYZ	xyz(19.2734, 11.5271, 5.9117)
Luminance	0.1152 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD323F #32ADA0

analogous

#AD327C #AD323F #AD6232

triadic

#AD323F #3FAD32 #323FAD

tetradic

#AD323F #7CAD32 #32ADA0 #6232AD

square

#AD323F #7CAD32 #32ADA0 #6232AD

split-complementary

#AD323F #32AD62 #327CAD

monochromatic

#4E171C #7E242E #AD323F #CC505D #DA7F89

Accessibility & contrast

On white

6.35

#AD323F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.30

#AD323F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD323F

6.35:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD323F	#FFFFFF	#000000	##FFFFFF
##AD323F	1.00	6.35	3.30	6.35
#FFFFFF	6.35	1.00	21.00	1.00
#000000	3.30	21.00	1.00	21.00
##FFFFFF	6.35	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#534F3F

Deuteranopia (green-blind)

#72693C

Tritanopia (blue-blind)

#BE0E38

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad323f;
/* rgb */ color: rgb(173, 50, 63);
/* oklch */ color: oklch(50.6% 0.159 19.1);

Tailwind

colors: {
  custom: {
    50: '#cc7374',
    500: '#ad323f',
    950: '#000000',
  },
}

SCSS

$custom: #ad323f;
$custom-light: #cc7374;
$custom-dark: #000000;

JSON

{
  "hex": "#ad323f",
  "rgb": {
    "r": 173,
    "g": 50,
    "b": 63
  },
  "hsl": {
    "h": 353.659,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.50626,
    "c": 0.15851,
    "h": 19.1
  },
  "luminance": 0.11524
}

Semantic roles & 50–950 ramp

primary

#AD323F

secondary

#78C3BB

accent

#DECF49

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD323F

Body copy rendered with the generated semantic roles for this colour.

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