#AD323D#AD323D

#AD323D is a mid, vivid red. Relative luminance 0.115; OKLCH L 50.6% C 0.159 H 20.1°. Best body text is #FFFFFF at 6.36:1 contrast (WCAG AA passes).

Color values

HEX	#AD323D
RGB	rgb(173, 50, 61)
HSL	hsl(355, 55%, 44%)
HSV	hsv(355, 71%, 68%)
CMYK	cmyk(0%, 71.1%, 64.7%, 32.2%)
CIE-LAB	lab(40.42, 50.29, 22.80)
CIE-LCH	lch(40.42, 55.21, 24.39°)
OKLab	oklab(50.59% 0.149 0.0544)
OKLCH	oklch(50.59% 0.159 20.1)
XYZ	xyz(19.2185, 11.5051, 5.6227)
Luminance	0.1150 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD323D #32ADA2

analogous

#AD327A #AD323D #AD6432

triadic

#AD323D #3DAD32 #323DAD

tetradic

#AD323D #7AAD32 #32ADA2 #6432AD

square

#AD323D #7AAD32 #32ADA2 #6432AD

split-complementary

#AD323D #32AD64 #327AAD

monochromatic

#4E171C #7E242C #AD323D #CC505B #DA7F87

Accessibility & contrast

On white

6.36

#AD323D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.30

#AD323D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD323D

6.36:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD323D	#FFFFFF	#000000	##FFFFFF
##AD323D	1.00	6.36	3.30	6.36
#FFFFFF	6.36	1.00	21.00	1.00
#000000	3.30	21.00	1.00	21.00
##FFFFFF	6.36	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#544F3D

Deuteranopia (green-blind)

#73693A

Tritanopia (blue-blind)

#BE0C37

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad323d;
/* rgb */ color: rgb(173, 50, 61);
/* oklch */ color: oklch(50.6% 0.159 20.1);

Tailwind

colors: {
  custom: {
    50: '#cc7372',
    500: '#ad323d',
    950: '#000000',
  },
}

SCSS

$custom: #ad323d;
$custom-light: #cc7372;
$custom-dark: #000000;

JSON

{
  "hex": "#ad323d",
  "rgb": {
    "r": 173,
    "g": 50,
    "b": 61
  },
  "hsl": {
    "h": 354.634,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.50588,
    "c": 0.1586,
    "h": 20.1
  },
  "luminance": 0.11502
}

Semantic roles & 50–950 ramp

primary

#AD323D

secondary

#78C3BC

accent

#DED149

background

#FDF7F6

surface

#FAEDEC

border

#D3C8C7

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD323D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →