#AD327A#AD327A

#AD327A is a mid, vivid pink. Relative luminance 0.126; OKLCH L 52.4% C 0.174 H 348.8°. Best body text is #FFFFFF at 5.98:1 contrast (WCAG AA passes).

Color values

HEX	#AD327A
RGB	rgb(173, 50, 122)
HSL	hsl(325, 55%, 44%)
HSV	hsv(325, 71%, 68%)
CMYK	cmyk(0%, 71.1%, 29.5%, 32.2%)
CIE-LAB	lab(42.11, 55.99, -12.89)
CIE-LCH	lch(42.11, 57.45, 347.03°)
OKLab	oklab(52.39% 0.1705 -0.0338)
OKLCH	oklch(52.39% 0.174 348.8)
XYZ	xyz(21.8881, 12.5730, 19.6827)
Luminance	0.1257 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD327A #32AD65

analogous

#A232AD #AD327A #AD323C

triadic

#AD327A #7AAD32 #327AAD

tetradic

#AD327A #ADA232 #32AD65 #323CAD

square

#AD327A #ADA232 #32AD65 #323CAD

split-complementary

#AD327A #3CAD32 #32ADA2

monochromatic

#4E1737 #7E2459 #AD327A #CC5099 #DA7FB4

Accessibility & contrast

On white

5.98

#AD327A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.51

#AD327A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD327A

5.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD327A	#FFFFFF	#000000	##FFFFFF
##AD327A	1.00	5.98	3.51	5.98
#FFFFFF	5.98	1.00	21.00	1.00
#000000	3.51	21.00	1.00	21.00
##FFFFFF	5.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#44567C

Deuteranopia (green-blind)

#676B77

Tritanopia (blue-blind)

#B92C51

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad327a;
/* rgb */ color: rgb(173, 50, 122);
/* oklch */ color: oklch(52.4% 0.174 348.8);

Tailwind

colors: {
  custom: {
    50: '#c974a0',
    500: '#ad327a',
    950: '#000000',
  },
}

SCSS

$custom: #ad327a;
$custom-light: #c974a0;
$custom-dark: #000000;

JSON

{
  "hex": "#ad327a",
  "rgb": {
    "r": 173,
    "g": 50,
    "b": 122
  },
  "hsl": {
    "h": 324.878,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.52393,
    "c": 0.1738,
    "h": 348.8
  },
  "luminance": 0.12571
}

Semantic roles & 50–950 ramp

primary

#AD327A

secondary

#78C397

accent

#DE8749

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD327A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →