#AD323C#AD323C

#AD323C is a mid, vivid red. Relative luminance 0.115; OKLCH L 50.6% C 0.159 H 20.5°. Best body text is #FFFFFF at 6.37:1 contrast (WCAG AA passes).

Color values

HEX	#AD323C
RGB	rgb(173, 50, 60)
HSL	hsl(355, 55%, 44%)
HSV	hsv(355, 71%, 68%)
CMYK	cmyk(0%, 71.1%, 65.3%, 32.2%)
CIE-LAB	lab(40.40, 50.23, 23.39)
CIE-LCH	lch(40.40, 55.41, 24.97°)
OKLab	oklab(50.57% 0.1486 0.0557)
OKLCH	oklch(50.57% 0.159 20.5)
XYZ	xyz(19.1918, 11.4945, 5.4822)
Luminance	0.1149 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD323C #32ADA3

analogous

#AD3279 #AD323C #AD6532

triadic

#AD323C #3CAD32 #323CAD

tetradic

#AD323C #79AD32 #32ADA3 #6532AD

square

#AD323C #79AD32 #32ADA3 #6532AD

split-complementary

#AD323C #32AD65 #3279AD

monochromatic

#4E171B #7E242C #AD323C #CC505A #DA7F87

Accessibility & contrast

On white

6.37

#AD323C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.30

#AD323C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD323C

6.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD323C	#FFFFFF	#000000	##FFFFFF
##AD323C	1.00	6.37	3.30	6.37
#FFFFFF	6.37	1.00	21.00	1.00
#000000	3.30	21.00	1.00	21.00
##FFFFFF	6.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#544F3B

Deuteranopia (green-blind)

#736938

Tritanopia (blue-blind)

#BE0C37

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad323c;
/* rgb */ color: rgb(173, 50, 60);
/* oklch */ color: oklch(50.6% 0.159 20.5);

Tailwind

colors: {
  custom: {
    50: '#cd7271',
    500: '#ad323c',
    950: '#000000',
  },
}

SCSS

$custom: #ad323c;
$custom-light: #cd7271;
$custom-dark: #000000;

JSON

{
  "hex": "#ad323c",
  "rgb": {
    "r": 173,
    "g": 50,
    "b": 60
  },
  "hsl": {
    "h": 355.122,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.5057,
    "c": 0.15866,
    "h": 20.5
  },
  "luminance": 0.11492
}

Semantic roles & 50–950 ramp

primary

#AD323C

secondary

#78C3BD

accent

#DED249

background

#FDF7F6

surface

#FAEDEC

border

#D3C8C7

text

#150807

muted

#837B7A

Preview Lab

Preview with #AD323C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →