#AD3240#AD3240

#AD3240 is a mid, vivid red. Relative luminance 0.115; OKLCH L 50.6% C 0.158 H 18.6°. Best body text is #FFFFFF at 6.35:1 contrast (WCAG AA passes).

Color values

HEX	#AD3240
RGB	rgb(173, 50, 64)
HSL	hsl(353, 55%, 44%)
HSV	hsv(353, 71%, 68%)
CMYK	cmyk(0%, 71.1%, 63%, 32.2%)
CIE-LAB	lab(40.47, 50.47, 21.01)
CIE-LCH	lch(40.47, 54.67, 22.59°)
OKLab	oklab(50.65% 0.1502 0.0507)
OKLCH	oklch(50.65% 0.158 18.6)
XYZ	xyz(19.3016, 11.5384, 6.0603)
Luminance	0.1154 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3240 #32AD9F

analogous

#AD327D #AD3240 #AD6132

triadic

#AD3240 #40AD32 #3240AD

tetradic

#AD3240 #7DAD32 #32AD9F #6132AD

square

#AD3240 #7DAD32 #32AD9F #6132AD

split-complementary

#AD3240 #32AD61 #327DAD

monochromatic

#4E171D #7E242E #AD3240 #CC505E #DA7F8A

Accessibility & contrast

On white

6.35

#AD3240 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.31

#AD3240 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3240

6.35:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3240	#FFFFFF	#000000	##FFFFFF
##AD3240	1.00	6.35	3.31	6.35
#FFFFFF	6.35	1.00	21.00	1.00
#000000	3.31	21.00	1.00	21.00
##FFFFFF	6.35	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#534F40

Deuteranopia (green-blind)

#72693D

Tritanopia (blue-blind)

#BE0E38

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad3240;
/* rgb */ color: rgb(173, 50, 64);
/* oklch */ color: oklch(50.6% 0.158 18.6);

Tailwind

colors: {
  custom: {
    50: '#cc7374',
    500: '#ad3240',
    950: '#000000',
  },
}

SCSS

$custom: #ad3240;
$custom-light: #cc7374;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3240",
  "rgb": {
    "r": 173,
    "g": 50,
    "b": 64
  },
  "hsl": {
    "h": 353.171,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.50646,
    "c": 0.15848,
    "h": 18.6
  },
  "luminance": 0.11536
}

Semantic roles & 50–950 ramp

primary

#AD3240

secondary

#78C3BB

accent

#DECE49

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD3240

Body copy rendered with the generated semantic roles for this colour.

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