#AD31A8#AD31A8

#AD31A8 is a mid, highly saturated purple. Relative luminance 0.139; OKLCH L 54.5% C 0.206 H 329.7°. Best body text is #FFFFFF at 5.55:1 contrast (WCAG AA passes).

Color values

HEX	#AD31A8
RGB	rgb(173, 49, 168)
HSL	hsl(302, 56%, 44%)
HSV	hsv(302, 72%, 68%)
CMYK	cmyk(0%, 71.7%, 2.9%, 32.2%)
CIE-LAB	lab(44.10, 62.99, -37.66)
CIE-LCH	lch(44.10, 73.39, 329.13°)
OKLab	oklab(54.53% 0.1779 -0.104)
OKLCH	oklch(54.53% 0.206 329.7)
XYZ	xyz(25.3996, 13.9099, 38.3853)
Luminance	0.1391 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD31A8 #31AD36

analogous

#7431AD #AD31A8 #AD316A

triadic

#AD31A8 #A8AD31 #31A8AD

tetradic

#AD31A8 #AD7431 #31AD36 #316AAD

square

#AD31A8 #AD7431 #31AD36 #316AAD

split-complementary

#AD31A8 #6AAD31 #31AD74

monochromatic

#4E164B #7D237A #AD31A8 #CD4EC8 #DA7ED7

Accessibility & contrast

On white

5.55

#AD31A8 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.78

#AD31A8 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD31A8

5.55:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD31A8	#FFFFFF	#000000	##FFFFFF
##AD31A8	1.00	5.55	3.78	5.55
#FFFFFF	5.55	1.00	21.00	1.00
#000000	3.78	21.00	1.00	21.00
##FFFFFF	5.55	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#225EAB

Deuteranopia (green-blind)

#556EA5

Tritanopia (blue-blind)

#B34169

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad31a8;
/* rgb */ color: rgb(173, 49, 168);
/* oklch */ color: oklch(54.5% 0.206 329.7);

Tailwind

colors: {
  custom: {
    50: '#c975c2',
    500: '#ad31a8',
    950: '#000000',
  },
}

SCSS

$custom: #ad31a8;
$custom-light: #c975c2;
$custom-dark: #000000;

JSON

{
  "hex": "#ad31a8",
  "rgb": {
    "r": 173,
    "g": 49,
    "b": 168
  },
  "hsl": {
    "h": 302.419,
    "s": 55.856,
    "l": 43.529
  },
  "oklch": {
    "l": 0.54525,
    "c": 0.20608,
    "h": 329.7
  },
  "luminance": 0.13908
}

Semantic roles & 50–950 ramp

primary

#AD31A8

secondary

#77C37A

accent

#DF4F49

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140912

muted

#827B81

Preview Lab

Preview with #AD31A8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →