#7431AD#7431AD
#7431AD is a mid, vivid violet. Relative luminance 0.089; OKLCH L 47.0% C 0.188 H 304.8°. Best body text is #FFFFFF at 7.54:1 contrast (WCAG AA passes).
Color values
| HEX | #7431AD |
|---|---|
| RGB | rgb(116, 49, 173) |
| HSL | hsl(272, 56%, 44%) |
| HSV | hsv(272, 72%, 68%) |
| CMYK | cmyk(32.9%, 71.7%, 0%, 32.2%) |
| CIE-LAB | lab(35.84, 51.70, -54.35) |
| CIE-LCH | lch(35.84, 75.01, 313.57°) |
| OKLab | oklab(46.99% 0.1073 -0.1545) |
| OKLCH | oklch(46.99% 0.188 304.8) |
| XYZ | xyz(15.8419, 8.9268, 40.4155) |
| Luminance | 0.0893 (WCAG relative) |
| Temperature | cool |
| Family | violet |
Closest named colors
Rebeccapurple
#663399
ΔE00 3.67
Purple (survey)
#7E1E9C
ΔE00 4.68
Bluey Purple
#6241C7
ΔE00 6.53
Purple Blue
#5D21D0
ΔE00 6.80
Darkviolet
#9400D3
ΔE00 6.92
Blurple
#5539CC
ΔE00 7.40
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#7431AD #6AAD31
analogous
#3631AD #7431AD #AD31A8
triadic
#7431AD #AD7431 #31AD74
tetradic
#7431AD #AD3631 #6AAD31 #31A8AD
square
#7431AD #AD3631 #6AAD31 #31A8AD
split-complementary
#7431AD #A8AD31 #31AD36
monochromatic
#34164E #54237D #7431AD #934ECD #B07EDA
Accessibility & contrast
On white
7.54
#7431AD on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.79
#7431AD on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #7431AD
7.54:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##7431AD | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##7431AD | 1.00 | 7.54 | 2.79 | 7.54 |
| #FFFFFF | 7.54 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.79 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.54 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#0053B1
Deuteranopia (green-blind)
#0054AA
Tritanopia (blue-blind)
#694E6C
Achromatopsia (no color)
#545454
Design tokens & code
CSS
--color: #7431ad; /* rgb */ color: rgb(116, 49, 173); /* oklch */ color: oklch(47.0% 0.188 304.8);
Tailwind
colors: {
custom: {
50: '#a16fc6',
500: '#7431ad',
950: '#000000',
},
}SCSS
$custom: #7431ad; $custom-light: #a16fc6; $custom-dark: #000000;
JSON
{
"hex": "#7431ad",
"rgb": {
"r": 116,
"g": 49,
"b": 173
},
"hsl": {
"h": 272.419,
"s": 55.856,
"l": 43.529
},
"oklch": {
"l": 0.4699,
"c": 0.18814,
"h": 304.8
},
"luminance": 0.08927
}Semantic roles & 50–950 ramp
primary
#7431AD
secondary
#9AC377
accent
#DF498E
background
#FAF6FC
surface
#F4ECF8
border
#CEC7D1
text
#0F0813
muted
#7F7B82