#AD319F#AD319F

#AD319F is a mid, vivid purple. Relative luminance 0.136; OKLCH L 54.0% C 0.199 H 333.0°. Best body text is #FFFFFF at 5.65:1 contrast (WCAG AA passes).

Color values

HEX	#AD319F
RGB	rgb(173, 49, 159)
HSL	hsl(307, 56%, 44%)
HSV	hsv(307, 72%, 68%)
CMYK	cmyk(0%, 71.7%, 8.1%, 32.2%)
CIE-LAB	lab(43.63, 61.56, -33.03)
CIE-LCH	lch(43.63, 69.86, 331.78°)
OKLab	oklab(54.04% 0.1775 -0.0906)
OKLCH	oklch(54.04% 0.199 333)
XYZ	xyz(24.5900, 13.5861, 34.1214)
Luminance	0.1358 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD319F #31AD3F

analogous

#7D31AD #AD319F #AD3161

triadic

#AD319F #9FAD31 #319FAD

tetradic

#AD319F #AD7D31 #31AD3F #3161AD

square

#AD319F #AD7D31 #31AD3F #3161AD

split-complementary

#AD319F #61AD31 #31AD7D

monochromatic

#4E1647 #7D2373 #AD319F #CD4EBF #DA7ED0

Accessibility & contrast

On white

5.65

#AD319F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.72

#AD319F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD319F

5.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD319F	#FFFFFF	#000000	##FFFFFF
##AD319F	1.00	5.65	3.72	5.65
#FFFFFF	5.65	1.00	21.00	1.00
#000000	3.72	21.00	1.00	21.00
##FFFFFF	5.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2C5CA2

Deuteranopia (green-blind)

#596D9C

Tritanopia (blue-blind)

#B53D64

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad319f;
/* rgb */ color: rgb(173, 49, 159);
/* oklch */ color: oklch(54.0% 0.199 333.0);

Tailwind

colors: {
  custom: {
    50: '#c975bc',
    500: '#ad319f',
    950: '#000000',
  },
}

SCSS

$custom: #ad319f;
$custom-light: #c975bc;
$custom-dark: #000000;

JSON

{
  "hex": "#ad319f",
  "rgb": {
    "r": 173,
    "g": 49,
    "b": 159
  },
  "hsl": {
    "h": 306.774,
    "s": 55.856,
    "l": 43.529
  },
  "oklch": {
    "l": 0.54035,
    "c": 0.19928,
    "h": 333
  },
  "luminance": 0.13584
}

Semantic roles & 50–950 ramp

primary

#AD319F

secondary

#77C37F

accent

#DF5A49

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD319F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →