#7D31AD#7D31AD

#7D31AD is a mid, vivid violet. Relative luminance 0.096; OKLCH L 48.1% C 0.191 H 308.9°. Best body text is #FFFFFF at 7.20:1 contrast (WCAG AA passes).

Color values

HEX	#7D31AD
RGB	rgb(125, 49, 173)
HSL	hsl(277, 56%, 44%)
HSV	hsv(277, 72%, 68%)
CMYK	cmyk(27.7%, 71.7%, 0%, 32.2%)
CIE-LAB	lab(37.07, 53.51, -52.31)
CIE-LCH	lch(37.07, 74.83, 315.65°)
OKLab	oklab(48.12% 0.1197 -0.1482)
OKLCH	oklch(48.12% 0.191 308.9)
XYZ	xyz(17.0971, 9.5740, 40.4744)
Luminance	0.0957 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7D31AD #61AD31

analogous

#3F31AD #7D31AD #AD319F

triadic

#7D31AD #AD7D31 #31AD7D

tetradic

#7D31AD #AD3F31 #61AD31 #319FAD

square

#7D31AD #AD3F31 #61AD31 #319FAD

split-complementary

#7D31AD #9FAD31 #31AD3F

monochromatic

#38164E #5B237D #7D31AD #9C4ECD #B77EDA

Accessibility & contrast

On white

7.20

#7D31AD on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.91

#7D31AD on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7D31AD

7.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7D31AD	#FFFFFF	#000000	##FFFFFF
##7D31AD	1.00	7.20	2.91	7.20
#FFFFFF	7.20	1.00	21.00	1.00
#000000	2.91	21.00	1.00	21.00
##FFFFFF	7.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0054B1

Deuteranopia (green-blind)

#1358AA

Tritanopia (blue-blind)

#764D6C

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #7d31ad;
/* rgb */ color: rgb(125, 49, 173);
/* oklch */ color: oklch(48.1% 0.191 308.9);

Tailwind

colors: {
  custom: {
    50: '#a770c6',
    500: '#7d31ad',
    950: '#000000',
  },
}

SCSS

$custom: #7d31ad;
$custom-light: #a770c6;
$custom-dark: #000000;

JSON

{
  "hex": "#7d31ad",
  "rgb": {
    "r": 125,
    "g": 49,
    "b": 173
  },
  "hsl": {
    "h": 276.774,
    "s": 55.856,
    "l": 43.529
  },
  "oklch": {
    "l": 0.48121,
    "c": 0.19051,
    "h": 308.9
  },
  "luminance": 0.09574
}

Semantic roles & 50–950 ramp

primary

#7D31AD

secondary

#94C377

accent

#DF4983

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#100813

muted

#7F7B82

Preview Lab

Preview with #7D31AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →