#AD319A#AD319A

#AD319A is a mid, vivid purple. Relative luminance 0.134; OKLCH L 53.8% C 0.196 H 334.9°. Best body text is #FFFFFF at 5.70:1 contrast (WCAG AA passes).

Color values

HEX	#AD319A
RGB	rgb(173, 49, 154)
HSL	hsl(309, 56%, 44%)
HSV	hsv(309, 72%, 68%)
CMYK	cmyk(0%, 71.7%, 11%, 32.2%)
CIE-LAB	lab(43.38, 60.79, -30.42)
CIE-LCH	lch(43.38, 67.98, 333.41°)
OKLab	oklab(53.77% 0.1771 -0.0831)
OKLCH	oklch(53.77% 0.196 334.9)
XYZ	xyz(24.1649, 13.4160, 31.8824)
Luminance	0.1341 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD319A #31AD44

analogous

#8231AD #AD319A #AD315C

triadic

#AD319A #9AAD31 #319AAD

tetradic

#AD319A #AD8231 #31AD44 #315CAD

square

#AD319A #AD8231 #31AD44 #315CAD

split-complementary

#AD319A #5CAD31 #31AD82

monochromatic

#4E1645 #7D2370 #AD319A #CD4EBA #DA7ECC

Accessibility & contrast

On white

5.70

#AD319A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.68

#AD319A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD319A

5.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD319A	#FFFFFF	#000000	##FFFFFF
##AD319A	1.00	5.70	3.68	5.70
#FFFFFF	5.70	1.00	21.00	1.00
#000000	3.68	21.00	1.00	21.00
##FFFFFF	5.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#305B9D

Deuteranopia (green-blind)

#5C6D97

Tritanopia (blue-blind)

#B53B62

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad319a;
/* rgb */ color: rgb(173, 49, 154);
/* oklch */ color: oklch(53.8% 0.196 334.9);

Tailwind

colors: {
  custom: {
    50: '#c975b8',
    500: '#ad319a',
    950: '#000000',
  },
}

SCSS

$custom: #ad319a;
$custom-light: #c975b8;
$custom-dark: #000000;

JSON

{
  "hex": "#ad319a",
  "rgb": {
    "r": 173,
    "g": 49,
    "b": 154
  },
  "hsl": {
    "h": 309.194,
    "s": 55.856,
    "l": 43.529
  },
  "oklch": {
    "l": 0.53773,
    "c": 0.19561,
    "h": 334.9
  },
  "luminance": 0.13414
}

Semantic roles & 50–950 ramp

primary

#AD319A

secondary

#77C382

accent

#DF6049

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD319A

Body copy rendered with the generated semantic roles for this colour.

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