#B74AA4#B74AA4

#B74AA4 is a mid, vivid pink. Relative luminance 0.176; OKLCH L 58.4% C 0.176 H 334.9°. Best body text is #FFFFFF at 4.64:1 contrast (WCAG AA passes).

Color values

HEX	#B74AA4
RGB	rgb(183, 74, 164)
HSL	hsl(310, 43%, 50%)
HSV	hsv(310, 60%, 72%)
CMYK	cmyk(0%, 59.6%, 10.4%, 28.2%)
CIE-LAB	lab(49.07, 54.90, -27.40)
CIE-LCH	lch(49.07, 61.36, 333.48°)
OKLab	oklab(58.37% 0.1594 -0.0745)
OKLCH	oklch(58.37% 0.176 334.9)
XYZ	xyz(28.6782, 17.6474, 37.0106)
Luminance	0.1764 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B74AA4 #4AB75D

analogous

#944AB7 #B74AA4 #B74A6D

triadic

#B74AA4 #A4B74A #4AA4B7

tetradic

#B74AA4 #B7944A #4AB75D #4A6DB7

square

#B74AA4 #B7944A #4AB75D #4A6DB7

split-complementary

#B74AA4 #6DB74A #4AB794

monochromatic

#602656 #8C387D #B74AA4 #C876BA #DAA2D0

Accessibility & contrast

On white

4.64

#B74AA4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.53

#B74AA4 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #B74AA4

4.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B74AA4	#FFFFFF	#000000	##FFFFFF
##B74AA4	1.00	4.64	4.53	4.64
#FFFFFF	4.64	1.00	21.00	1.00
#000000	4.53	21.00	1.00	21.00
##FFFFFF	4.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A6AA7

Deuteranopia (green-blind)

#6B7AA1

Tritanopia (blue-blind)

#BF5170

Achromatopsia (no color)

#757575

Design tokens & code

CSS

--color: #b74aa4;
/* rgb */ color: rgb(183, 74, 164);
/* oklch */ color: oklch(58.4% 0.176 334.9);

Tailwind

colors: {
  custom: {
    50: '#cf83bf',
    500: '#b74aa4',
    950: '#000000',
  },
}

SCSS

$custom: #b74aa4;
$custom-light: #cf83bf;
$custom-dark: #000000;

JSON

{
  "hex": "#b74aa4",
  "rgb": {
    "r": 183,
    "g": 74,
    "b": 164
  },
  "hsl": {
    "h": 310.459,
    "s": 43.083,
    "l": 50.392
  },
  "oklch": {
    "l": 0.58374,
    "c": 0.17591,
    "h": 334.9
  },
  "luminance": 0.17645
}

Semantic roles & 50–950 ramp

primary

#B74AA4

secondary

#96C79F

accent

#D36B55

background

#FDF8FB

surface

#FAEFF7

border

#D3CAD0

text

#140B12

muted

#837C81

Preview Lab

Preview with #B74AA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →