#AD3188#AD3188

#AD3188 is a mid, vivid pink. Relative luminance 0.129; OKLCH L 52.9% C 0.183 H 342.3°. Best body text is #FFFFFF at 5.88:1 contrast (WCAG AA passes).

Color values

HEX	#AD3188
RGB	rgb(173, 49, 136)
HSL	hsl(318, 56%, 44%)
HSV	hsv(318, 72%, 68%)
CMYK	cmyk(0%, 71.7%, 21.4%, 32.2%)
CIE-LAB	lab(42.55, 58.18, -20.81)
CIE-LCH	lch(42.55, 61.79, 340.32°)
OKLab	oklab(52.9% 0.1746 -0.0558)
OKLCH	oklch(52.9% 0.183 342.3)
XYZ	xyz(22.7766, 12.8607, 24.5706)
Luminance	0.1286 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3188 #31AD56

analogous

#9431AD #AD3188 #AD314A

triadic

#AD3188 #88AD31 #3188AD

tetradic

#AD3188 #AD9431 #31AD56 #314AAD

square

#AD3188 #AD9431 #31AD56 #314AAD

split-complementary

#AD3188 #4AAD31 #31AD94

monochromatic

#4E163D #7D2363 #AD3188 #CD4EA7 #DA7EBF

Accessibility & contrast

On white

5.88

#AD3188 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.57

#AD3188 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3188

5.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3188	#FFFFFF	#000000	##FFFFFF
##AD3188	1.00	5.88	3.57	5.88
#FFFFFF	5.88	1.00	21.00	1.00
#000000	3.57	21.00	1.00	21.00
##FFFFFF	5.88	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3C578A

Deuteranopia (green-blind)

#636C85

Tritanopia (blue-blind)

#B83258

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad3188;
/* rgb */ color: rgb(173, 49, 136);
/* oklch */ color: oklch(52.9% 0.183 342.3);

Tailwind

colors: {
  custom: {
    50: '#c974ab',
    500: '#ad3188',
    950: '#000000',
  },
}

SCSS

$custom: #ad3188;
$custom-light: #c974ab;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3188",
  "rgb": {
    "r": 173,
    "g": 49,
    "b": 136
  },
  "hsl": {
    "h": 317.903,
    "s": 55.856,
    "l": 43.529
  },
  "oklch": {
    "l": 0.529,
    "c": 0.18332,
    "h": 342.3
  },
  "luminance": 0.12858
}

Semantic roles & 50–950 ramp

primary

#AD3188

secondary

#77C38D

accent

#DF7649

background

#FCF7FA

surface

#F9EDF4

border

#D2C8CE

text

#140910

muted

#827B7F

Preview Lab

Preview with #AD3188

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →