#AD314A#AD314A
#AD314A is a mid, vivid red. Relative luminance 0.116; OKLCH L 50.8% C 0.160 H 13.4°. Best body text is #FFFFFF at 6.33:1 contrast (WCAG AA passes).
Color values
| HEX | #AD314A |
|---|---|
| RGB | rgb(173, 49, 74) |
| HSL | hsl(348, 56%, 44%) |
| HSV | hsv(348, 72%, 68%) |
| CMYK | cmyk(0%, 71.7%, 57.2%, 32.2%) |
| CIE-LAB | lab(40.54, 51.55, 14.84) |
| CIE-LCH | lch(40.54, 53.64, 16.06°) |
| OKLab | oklab(50.76% 0.1554 0.037) |
| OKLCH | oklch(50.76% 0.16 13.4) |
| XYZ | xyz(19.5698, 11.5780, 7.6815) |
| Luminance | 0.1158 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 4.40
Light Burgundy
#A8415B
ΔE00 4.70
Rose Red
#BE013C
ΔE00 4.77
Light Maroon
#A24857
ΔE00 4.98
Raspberry (survey)
#B00149
ΔE00 5.02
Purplish Red
#B0054B
ΔE00 5.13
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD314A #31AD94
analogous
#AD3188 #AD314A #AD5631
triadic
#AD314A #4AAD31 #314AAD
tetradic
#AD314A #88AD31 #31AD94 #5631AD
square
#AD314A #88AD31 #31AD94 #5631AD
split-complementary
#AD314A #31AD56 #3188AD
monochromatic
#4E1621 #7D2336 #AD314A #CD4E68 #DA7E91
Accessibility & contrast
On white
6.33
#AD314A on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.32
#AD314A on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD314A
6.33:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD314A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD314A | 1.00 | 6.33 | 3.32 | 6.33 |
| #FFFFFF | 6.33 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.32 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.33 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#514F4A
Deuteranopia (green-blind)
#716947
Tritanopia (blue-blind)
#BD123B
Achromatopsia (no color)
#606060
Design tokens & code
CSS
--color: #ad314a; /* rgb */ color: rgb(173, 49, 74); /* oklch */ color: oklch(50.8% 0.160 13.4);
Tailwind
colors: {
custom: {
50: '#cc727c',
500: '#ad314a',
950: '#000000',
},
}SCSS
$custom: #ad314a; $custom-light: #cc727c; $custom-dark: #000000;
JSON
{
"hex": "#ad314a",
"rgb": {
"r": 173,
"g": 49,
"b": 74
},
"hsl": {
"h": 347.903,
"s": 55.856,
"l": 43.529
},
"oklch": {
"l": 0.5076,
"c": 0.15972,
"h": 13.4
},
"luminance": 0.11575
}Semantic roles & 50–950 ramp
primary
#AD314A
secondary
#77C3B4
accent
#DFC149
background
#FDF7F7
surface
#FAEDEE
border
#D3C8C9
text
#150809
muted
#837B7B