#AD3144#AD3144

#AD3144 is a mid, vivid red. Relative luminance 0.115; OKLCH L 50.6% C 0.159 H 16.4°. Best body text is #FFFFFF at 6.36:1 contrast (WCAG AA passes).

Color values

HEX	#AD3144
RGB	rgb(173, 49, 68)
HSL	hsl(351, 56%, 44%)
HSV	hsv(351, 72%, 68%)
CMYK	cmyk(0%, 71.7%, 60.7%, 32.2%)
CIE-LAB	lab(40.41, 51.12, 18.43)
CIE-LCH	lch(40.41, 54.34, 19.83°)
OKLab	oklab(50.63% 0.153 0.045)
OKLCH	oklch(50.63% 0.159 16.4)
XYZ	xyz(19.3772, 11.5010, 6.6673)
Luminance	0.1150 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3144 #31AD9A

analogous

#AD3182 #AD3144 #AD5C31

triadic

#AD3144 #44AD31 #3144AD

tetradic

#AD3144 #82AD31 #31AD9A #5C31AD

square

#AD3144 #82AD31 #31AD9A #5C31AD

split-complementary

#AD3144 #31AD5C #3182AD

monochromatic

#4E161F #7D2331 #AD3144 #CD4E62 #DA7E8C

Accessibility & contrast

On white

6.36

#AD3144 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.30

#AD3144 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3144

6.36:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3144	#FFFFFF	#000000	##FFFFFF
##AD3144	1.00	6.36	3.30	6.36
#FFFFFF	6.36	1.00	21.00	1.00
#000000	3.30	21.00	1.00	21.00
##FFFFFF	6.36	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#524F44

Deuteranopia (green-blind)

#726941

Tritanopia (blue-blind)

#BE0E39

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad3144;
/* rgb */ color: rgb(173, 49, 68);
/* oklch */ color: oklch(50.6% 0.159 16.4);

Tailwind

colors: {
  custom: {
    50: '#cc7277',
    500: '#ad3144',
    950: '#000000',
  },
}

SCSS

$custom: #ad3144;
$custom-light: #cc7277;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3144",
  "rgb": {
    "r": 173,
    "g": 49,
    "b": 68
  },
  "hsl": {
    "h": 350.806,
    "s": 55.856,
    "l": 43.529
  },
  "oklch": {
    "l": 0.50626,
    "c": 0.15947,
    "h": 16.4
  },
  "luminance": 0.11498
}

Semantic roles & 50–950 ramp

primary

#AD3144

secondary

#77C3B8

accent

#DFC849

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD3144

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →