#AD313F#AD313F
#AD313F is a mid, vivid red. Relative luminance 0.114; OKLCH L 50.5% C 0.160 H 18.8°. Best body text is #FFFFFF at 6.39:1 contrast (WCAG AA passes).
Color values
| HEX | #AD313F |
|---|---|
| RGB | rgb(173, 49, 63) |
| HSL | hsl(353, 56%, 44%) |
| HSV | hsv(353, 72%, 68%) |
| CMYK | cmyk(0%, 71.7%, 63.6%, 32.2%) |
| CIE-LAB | lab(40.32, 50.79, 21.42) |
| CIE-LCH | lch(40.32, 55.13, 22.87°) |
| OKLab | oklab(50.52% 0.151 0.0515) |
| OKLCH | oklch(50.52% 0.16 18.8) |
| XYZ | xyz(19.2311, 11.4425, 5.8976) |
| Luminance | 0.1144 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 4.15
Rose Red
#BE013C
ΔE00 4.21
Cardinal
#C41E3A
ΔE00 4.35
Lipstick Red
#C0022F
ΔE00 5.00
Dull Red
#BB3F3F
ΔE00 5.54
Brown
#A52A2A
ΔE00 5.64
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD313F #31AD9F
analogous
#AD317D #AD313F #AD6131
triadic
#AD313F #3FAD31 #313FAD
tetradic
#AD313F #7DAD31 #31AD9F #6131AD
square
#AD313F #7DAD31 #31AD9F #6131AD
split-complementary
#AD313F #31AD61 #317DAD
monochromatic
#4E161C #7D232E #AD313F #CD4E5D #DA7E88
Accessibility & contrast
On white
6.39
#AD313F on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.29
#AD313F on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD313F
6.39:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD313F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD313F | 1.00 | 6.39 | 3.29 | 6.39 |
| #FFFFFF | 6.39 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.29 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.39 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#534E3F
Deuteranopia (green-blind)
#72693C
Tritanopia (blue-blind)
#BE0A37
Achromatopsia (no color)
#5F5F5F
Design tokens & code
CSS
--color: #ad313f; /* rgb */ color: rgb(173, 49, 63); /* oklch */ color: oklch(50.5% 0.160 18.8);
Tailwind
colors: {
custom: {
50: '#cc7273',
500: '#ad313f',
950: '#000000',
},
}SCSS
$custom: #ad313f; $custom-light: #cc7273; $custom-dark: #000000;
JSON
{
"hex": "#ad313f",
"rgb": {
"r": 173,
"g": 49,
"b": 63
},
"hsl": {
"h": 353.226,
"s": 55.856,
"l": 43.529
},
"oklch": {
"l": 0.50523,
"c": 0.15952,
"h": 18.8
},
"luminance": 0.1144
}Semantic roles & 50–950 ramp
primary
#AD313F
secondary
#77C3BB
accent
#DFCE49
background
#FDF7F7
surface
#FAEDED
border
#D3C8C8
text
#150808
muted
#837B7B