#AD313E#AD313E
#AD313E is a mid, vivid red. Relative luminance 0.114; OKLCH L 50.5% C 0.160 H 19.3°. Best body text is #FFFFFF at 6.39:1 contrast (WCAG AA passes).
Color values
| HEX | #AD313E |
|---|---|
| RGB | rgb(173, 49, 62) |
| HSL | hsl(354, 56%, 44%) |
| HSV | hsv(354, 72%, 68%) |
| CMYK | cmyk(0%, 71.7%, 64.2%, 32.2%) |
| CIE-LAB | lab(40.30, 50.73, 22.02) |
| CIE-LCH | lch(40.30, 55.30, 23.47°) |
| OKLab | oklab(50.5% 0.1506 0.0528) |
| OKLCH | oklch(50.5% 0.16 19.3) |
| XYZ | xyz(19.2034, 11.4314, 5.7518) |
| Luminance | 0.1143 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 4.26
Rouge
#AB1239
ΔE00 4.29
Rose Red
#BE013C
ΔE00 4.32
Lipstick Red
#C0022F
ΔE00 4.82
Brown
#A52A2A
ΔE00 5.33
Dull Red
#BB3F3F
ΔE00 5.34
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD313E #31ADA0
analogous
#AD317C #AD313E #AD6231
triadic
#AD313E #3EAD31 #313EAD
tetradic
#AD313E #7CAD31 #31ADA0 #6231AD
square
#AD313E #7CAD31 #31ADA0 #6231AD
split-complementary
#AD313E #31AD62 #317CAD
monochromatic
#4E161C #7D232D #AD313E #CD4E5C #DA7E88
Accessibility & contrast
On white
6.39
#AD313E on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.29
#AD313E on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD313E
6.39:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD313E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD313E | 1.00 | 6.39 | 3.29 | 6.39 |
| #FFFFFF | 6.39 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.29 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.39 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#534E3E
Deuteranopia (green-blind)
#72693B
Tritanopia (blue-blind)
#BE0A37
Achromatopsia (no color)
#5F5F5F
Design tokens & code
CSS
--color: #ad313e; /* rgb */ color: rgb(173, 49, 62); /* oklch */ color: oklch(50.5% 0.160 19.3);
Tailwind
colors: {
custom: {
50: '#cc7273',
500: '#ad313e',
950: '#000000',
},
}SCSS
$custom: #ad313e; $custom-light: #cc7273; $custom-dark: #000000;
JSON
{
"hex": "#ad313e",
"rgb": {
"r": 173,
"g": 49,
"b": 62
},
"hsl": {
"h": 353.71,
"s": 55.856,
"l": 43.529
},
"oklch": {
"l": 0.50504,
"c": 0.15956,
"h": 19.3
},
"luminance": 0.11429
}Semantic roles & 50–950 ramp
primary
#AD313E
secondary
#77C3BB
accent
#DFCF49
background
#FDF7F6
surface
#FAEDEC
border
#D3C8C7
text
#150808
muted
#837B7B