#AD3123#AD3123

#AD3123 is a mid, vivid red. Relative luminance 0.112; OKLCH L 50.1% C 0.163 H 30.1°. Best body text is #FFFFFF at 6.48:1 contrast (WCAG AA passes).

Color values

HEX#AD3123
RGBrgb(173, 49, 35)
HSLhsl(6, 66%, 41%)
HSVhsv(6, 80%, 68%)
CMYKcmyk(0%, 71.7%, 79.8%, 32.2%)
CIE-LABlab(39.92, 49.43, 37.59)
CIE-LCHlch(39.92, 62.10, 37.25°)
OKLaboklab(50.11% 0.1408 0.0817)
OKLCHoklch(50.11% 0.163 30.1)
XYZxyz(18.6374, 11.2051, 2.7712)
Luminance0.1120 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD3123 #239FAD
analogous
#AD235A #AD3123 #AD7623
triadic
#AD3123 #23AD31 #3123AD
tetradic
#AD3123 #5AAD23 #239FAD #7623AD
square
#AD3123 #5AAD23 #239FAD #7623AD
split-complementary
#AD3123 #23AD76 #235AAD
monochromatic
#47140E #7A2319 #AD3123 #D64737 #E1766A

Accessibility & contrast

On white

6.48
#AD3123 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.24
#AD3123 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3123
6.48:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD3123#FFFFFF#000000##FFFFFF
##AD31231.006.483.246.48
#FFFFFF6.481.0021.001.00
#0000003.2421.001.0021.00
##FFFFFF6.481.0021.001.00

Color blindness preview

Protanopia (red-blind)
#564D20
Deuteranopia (green-blind)
#74681E
Tritanopia (blue-blind)
#BF002F
Achromatopsia (no color)
#5E5E5E

Design tokens & code

CSS
--color: #ad3123;
/* rgb */ color: rgb(173, 49, 35);
/* oklch */ color: oklch(50.1% 0.163 30.1);
Tailwind
colors: {
  custom: {
    50: '#ce725f',
    500: '#ad3123',
    950: '#000000',
  },
}
SCSS
$custom: #ad3123;
$custom-light: #ce725f;
$custom-dark: #000000;
JSON
{
  "hex": "#ad3123",
  "rgb": {
    "r": 173,
    "g": 49,
    "b": 35
  },
  "hsl": {
    "h": 6.087,
    "s": 66.346,
    "l": 40.784
  },
  "oklch": {
    "l": 0.50105,
    "c": 0.16279,
    "h": 30.1
  },
  "luminance": 0.11202
}

Semantic roles & 50–950 ramp

primary
#AD3123
secondary
#65BDC7
accent
#D8E93F
background
#FDF7F5
surface
#FBEDE9
border
#D4C8C5
text
#150805
muted
#837B79

Preview Lab

Preview with #AD3123

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD3123 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva