#77261B#77261B

#77261B is a dark, moderate red. Relative luminance 0.054; OKLCH L 39.1% C 0.116 H 30.6°. Best body text is #FFFFFF at 10.11:1 contrast (WCAG AA passes).

Color values

HEX	#77261B
RGB	rgb(119, 38, 27)
HSL	hsl(7, 63%, 29%)
HSV	hsv(7, 77%, 47%)
CMYK	cmyk(0%, 68.1%, 77.3%, 53.3%)
CIE-LAB	lab(27.81, 34.74, 26.26)
CIE-LCH	lch(27.81, 43.55, 37.09°)
OKLab	oklab(39.1% 0.0995 0.0589)
OKLCH	oklch(39.1% 0.116 30.6)
XYZ	xyz(8.4996, 5.3885, 1.6292)
Luminance	0.0539 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77261B #1B6C77

analogous

#771B3E #77261B #77541B

triadic

#77261B #1B7726 #261B77

tetradic

#77261B #3E771B #1B6C77 #541B77

square

#77261B #3E771B #1B6C77 #541B77

split-complementary

#77261B #1B7754 #1B3E77

monochromatic

#190806 #451610 #77261B #A93626 #D24C3A

Accessibility & contrast

On white

10.11

#77261B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.08

#77261B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77261B

10.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77261B	#FFFFFF	#000000	##FFFFFF
##77261B	1.00	10.11	2.08	10.11
#FFFFFF	10.11	1.00	21.00	1.00
#000000	2.08	21.00	1.00	21.00
##FFFFFF	10.11	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3D3619

Deuteranopia (green-blind)

#514818

Tritanopia (blue-blind)

#831024

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #77261b;
/* rgb */ color: rgb(119, 38, 27);
/* oklch */ color: oklch(39.1% 0.116 30.6);

Tailwind

colors: {
  custom: {
    50: '#a56558',
    500: '#77261b',
    950: '#000000',
  },
}

SCSS

$custom: #77261b;
$custom-light: #a56558;
$custom-dark: #000000;

JSON

{
  "hex": "#77261b",
  "rgb": {
    "r": 119,
    "g": 38,
    "b": 27
  },
  "hsl": {
    "h": 7.174,
    "s": 63.014,
    "l": 28.627
  },
  "oklch": {
    "l": 0.39098,
    "c": 0.1156,
    "h": 30.6
  },
  "luminance": 0.05387
}

Semantic roles & 50–950 ramp

primary

#77261B

secondary

#429FAB

accent

#D2E642

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#110603

muted

#807A78

Preview Lab

Preview with #77261B

Body copy rendered with the generated semantic roles for this colour.

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