#AD30AC#AD30AC

#AD30AC is a mid, highly saturated purple. Relative luminance 0.140; OKLCH L 54.7% C 0.210 H 328.3°. Best body text is #FFFFFF at 5.53:1 contrast (WCAG AA passes).

Color values

HEX	#AD30AC
RGB	rgb(173, 48, 172)
HSL	hsl(300, 57%, 43%)
HSV	hsv(300, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 0.6%, 32.2%)
CIE-LAB	lab(44.20, 63.98, -39.88)
CIE-LCH	lch(44.20, 75.39, 328.07°)
OKLab	oklab(54.67% 0.179 -0.1104)
OKLCH	oklch(54.67% 0.21 328.3)
XYZ	xyz(25.7366, 13.9786, 40.3643)
Luminance	0.1398 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD30AC #30AD31

analogous

#6F30AD #AD30AC #AD306D

triadic

#AD30AC #ACAD30 #30ACAD

tetradic

#AD30AC #AD6F30 #30AD31 #306DAD

square

#AD30AC #AD6F30 #30AD31 #306DAD

split-complementary

#AD30AC #6DAD30 #30AD6F

monochromatic

#4D154D #7D237C #AD30AC #CE4DCC #DB7DDA

Accessibility & contrast

On white

5.53

#AD30AC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.80

#AD30AC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD30AC

5.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD30AC	#FFFFFF	#000000	##FFFFFF
##AD30AC	1.00	5.53	3.80	5.53
#FFFFFF	5.53	1.00	21.00	1.00
#000000	3.80	21.00	1.00	21.00
##FFFFFF	5.53	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1A5EAF

Deuteranopia (green-blind)

#526EA9

Tritanopia (blue-blind)

#B3436B

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad30ac;
/* rgb */ color: rgb(173, 48, 172);
/* oklch */ color: oklch(54.7% 0.210 328.3);

Tailwind

colors: {
  custom: {
    50: '#c975c5',
    500: '#ad30ac',
    950: '#000000',
  },
}

SCSS

$custom: #ad30ac;
$custom-light: #c975c5;
$custom-dark: #000000;

JSON

{
  "hex": "#ad30ac",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 172
  },
  "hsl": {
    "h": 300.48,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.54666,
    "c": 0.21027,
    "h": 328.3
  },
  "luminance": 0.13977
}

Semantic roles & 50–950 ramp

primary

#AD30AC

secondary

#75C376

accent

#E04948

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140913

muted

#827B82

Preview Lab

Preview with #AD30AC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →