#AD309D#AD309D

#AD309D is a mid, vivid purple. Relative luminance 0.134; OKLCH L 53.8% C 0.199 H 333.7°. Best body text is #FFFFFF at 5.70:1 contrast (WCAG AA passes).

Color values

HEX	#AD309D
RGB	rgb(173, 48, 157)
HSL	hsl(308, 57%, 43%)
HSV	hsv(308, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 9.2%, 32.2%)
CIE-LAB	lab(43.41, 61.59, -32.18)
CIE-LCH	lch(43.41, 69.49, 332.41°)
OKLab	oklab(53.84% 0.1784 -0.0882)
OKLCH	oklch(53.84% 0.199 333.7)
XYZ	xyz(24.3765, 13.4345, 33.2010)
Luminance	0.1343 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD309D #30AD40

analogous

#7E30AD #AD309D #AD305E

triadic

#AD309D #9DAD30 #309DAD

tetradic

#AD309D #AD7E30 #30AD40 #305EAD

square

#AD309D #AD7E30 #30AD40 #305EAD

split-complementary

#AD309D #5EAD30 #30AD7E

monochromatic

#4D1546 #7D2372 #AD309D #CE4DBD #DB7DCF

Accessibility & contrast

On white

5.70

#AD309D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.69

#AD309D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD309D

5.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD309D	#FFFFFF	#000000	##FFFFFF
##AD309D	1.00	5.70	3.69	5.70
#FFFFFF	5.70	1.00	21.00	1.00
#000000	3.69	21.00	1.00	21.00
##FFFFFF	5.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2C5BA0

Deuteranopia (green-blind)

#5A6D9A

Tritanopia (blue-blind)

#B53C63

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad309d;
/* rgb */ color: rgb(173, 48, 157);
/* oklch */ color: oklch(53.8% 0.199 333.7);

Tailwind

colors: {
  custom: {
    50: '#c974ba',
    500: '#ad309d',
    950: '#000000',
  },
}

SCSS

$custom: #ad309d;
$custom-light: #c974ba;
$custom-dark: #000000;

JSON

{
  "hex": "#ad309d",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 157
  },
  "hsl": {
    "h": 307.68,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.53841,
    "c": 0.19895,
    "h": 333.7
  },
  "luminance": 0.13432
}

Semantic roles & 50–950 ramp

primary

#AD309D

secondary

#75C37F

accent

#E05B48

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD309D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →