#AD309A#AD309A

#AD309A is a mid, vivid purple. Relative luminance 0.133; OKLCH L 53.7% C 0.197 H 334.8°. Best body text is #FFFFFF at 5.73:1 contrast (WCAG AA passes).

Color values

HEX	#AD309A
RGB	rgb(173, 48, 154)
HSL	hsl(309, 57%, 43%)
HSV	hsv(309, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 11%, 32.2%)
CIE-LAB	lab(43.26, 61.13, -30.62)
CIE-LCH	lch(43.26, 68.37, 333.40°)
OKLab	oklab(53.69% 0.1781 -0.0837)
OKLCH	oklch(53.69% 0.197 334.8)
XYZ	xyz(24.1235, 13.3333, 31.8687)
Luminance	0.1333 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD309A #30AD43

analogous

#8130AD #AD309A #AD305B

triadic

#AD309A #9AAD30 #309AAD

tetradic

#AD309A #AD8130 #30AD43 #305BAD

square

#AD309A #AD8130 #30AD43 #305BAD

split-complementary

#AD309A #5BAD30 #30AD81

monochromatic

#4D1545 #7D236F #AD309A #CE4DBA #DB7DCC

Accessibility & contrast

On white

5.73

#AD309A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.67

#AD309A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD309A

5.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD309A	#FFFFFF	#000000	##FFFFFF
##AD309A	1.00	5.73	3.67	5.73
#FFFFFF	5.73	1.00	21.00	1.00
#000000	3.67	21.00	1.00	21.00
##FFFFFF	5.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2F5A9D

Deuteranopia (green-blind)

#5B6D97

Tritanopia (blue-blind)

#B53A61

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad309a;
/* rgb */ color: rgb(173, 48, 154);
/* oklch */ color: oklch(53.7% 0.197 334.8);

Tailwind

colors: {
  custom: {
    50: '#c974b8',
    500: '#ad309a',
    950: '#000000',
  },
}

SCSS

$custom: #ad309a;
$custom-light: #c974b8;
$custom-dark: #000000;

JSON

{
  "hex": "#ad309a",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 154
  },
  "hsl": {
    "h": 309.12,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.53685,
    "c": 0.19678,
    "h": 334.8
  },
  "luminance": 0.13331
}

Semantic roles & 50–950 ramp

primary

#AD309A

secondary

#75C381

accent

#E05F48

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD309A

Body copy rendered with the generated semantic roles for this colour.

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