#AD308D#AD308D

#AD308D is a mid, vivid pink. Relative luminance 0.129; OKLCH L 53.0% C 0.188 H 340.1°. Best body text is #FFFFFF at 5.86:1 contrast (WCAG AA passes).

Color values

HEX	#AD308D
RGB	rgb(173, 48, 141)
HSL	hsl(315, 57%, 43%)
HSV	hsv(315, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 18.5%, 32.2%)
CIE-LAB	lab(42.65, 59.23, -23.71)
CIE-LCH	lch(42.65, 63.80, 338.18°)
OKLab	oklab(53.04% 0.1765 -0.064)
OKLCH	oklch(53.04% 0.188 340.1)
XYZ	xyz(23.0989, 12.9235, 26.4721)
Luminance	0.1292 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD308D #30AD50

analogous

#8E30AD #AD308D #AD304E

triadic

#AD308D #8DAD30 #308DAD

tetradic

#AD308D #AD8E30 #30AD50 #304EAD

square

#AD308D #AD8E30 #30AD50 #304EAD

split-complementary

#AD308D #4EAD30 #30AD8E

monochromatic

#4D153F #7D2366 #AD308D #CE4DAD #DB7DC3

Accessibility & contrast

On white

5.86

#AD308D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.58

#AD308D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD308D

5.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD308D	#FFFFFF	#000000	##FFFFFF
##AD308D	1.00	5.86	3.58	5.86
#FFFFFF	5.86	1.00	21.00	1.00
#000000	3.58	21.00	1.00	21.00
##FFFFFF	5.86	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#385890

Deuteranopia (green-blind)

#606C8A

Tritanopia (blue-blind)

#B7345A

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ad308d;
/* rgb */ color: rgb(173, 48, 141);
/* oklch */ color: oklch(53.0% 0.188 340.1);

Tailwind

colors: {
  custom: {
    50: '#c974ae',
    500: '#ad308d',
    950: '#000000',
  },
}

SCSS

$custom: #ad308d;
$custom-light: #c974ae;
$custom-dark: #000000;

JSON

{
  "hex": "#ad308d",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 141
  },
  "hsl": {
    "h": 315.36,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.53041,
    "c": 0.18776,
    "h": 340.1
  },
  "luminance": 0.12921
}

Semantic roles & 50–950 ramp

primary

#AD308D

secondary

#75C389

accent

#E06F48

background

#FCF7FA

surface

#F9EDF4

border

#D2C8CE

text

#140910

muted

#827B7F

Preview Lab

Preview with #AD308D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →