#AD304E#AD304E

#AD304E is a mid, vivid red. Relative luminance 0.115; OKLCH L 50.8% C 0.161 H 11.1°. Best body text is #FFFFFF at 6.35:1 contrast (WCAG AA passes).

Color values

HEX	#AD304E
RGB	rgb(173, 48, 78)
HSL	hsl(346, 57%, 43%)
HSV	hsv(346, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 54.9%, 32.2%)
CIE-LAB	lab(40.49, 52.23, 12.26)
CIE-LCH	lch(40.49, 53.65, 13.21°)
OKLab	oklab(50.76% 0.1582 0.031)
OKLCH	oklch(50.76% 0.161 11.1)
XYZ	xyz(19.6675, 11.5509, 8.4002)
Luminance	0.1155 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD304E #30AD8F

analogous

#AD308C #AD304E #AD5030

triadic

#AD304E #4EAD30 #304EAD

tetradic

#AD304E #8CAD30 #30AD8F #5030AD

square

#AD304E #8CAD30 #30AD8F #5030AD

split-complementary

#AD304E #30AD50 #308CAD

monochromatic

#4D1523 #7D2338 #AD304E #CE4D6C #DB7D93

Accessibility & contrast

On white

6.35

#AD304E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.31

#AD304E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD304E

6.35:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD304E	#FFFFFF	#000000	##FFFFFF
##AD304E	1.00	6.35	3.31	6.35
#FFFFFF	6.35	1.00	21.00	1.00
#000000	3.31	21.00	1.00	21.00
##FFFFFF	6.35	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4F4E

Deuteranopia (green-blind)

#70694B

Tritanopia (blue-blind)

#BD123C

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad304e;
/* rgb */ color: rgb(173, 48, 78);
/* oklch */ color: oklch(50.8% 0.161 11.1);

Tailwind

colors: {
  custom: {
    50: '#cb727f',
    500: '#ad304e',
    950: '#000000',
  },
}

SCSS

$custom: #ad304e;
$custom-light: #cb727f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad304e",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 78
  },
  "hsl": {
    "h": 345.6,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.50756,
    "c": 0.16116,
    "h": 11.1
  },
  "luminance": 0.11548
}

Semantic roles & 50–950 ramp

primary

#AD304E

secondary

#75C3B1

accent

#E0BB48

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#14080A

muted

#837B7C

Preview Lab

Preview with #AD304E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →