#AD307F#AD307F
#AD307F is a mid, vivid pink. Relative luminance 0.125; OKLCH L 52.4% C 0.179 H 346.3°. Best body text is #FFFFFF at 5.99:1 contrast (WCAG AA passes).
Color values
| HEX | #AD307F |
|---|---|
| RGB | rgb(173, 48, 127) |
| HSL | hsl(322, 57%, 43%) |
| HSV | hsv(322, 72%, 68%) |
| CMYK | cmyk(0%, 72.3%, 26.6%, 32.2%) |
| CIE-LAB | lab(42.05, 57.34, -16.07) |
| CIE-LCH | lch(42.05, 59.55, 344.35°) |
| OKLab | oklab(52.41% 0.1739 -0.0425) |
| OKLCH | oklch(52.41% 0.179 346.3) |
| XYZ | xyz(22.1223, 12.5328, 21.3286) |
| Luminance | 0.1253 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Mediumvioletred
#C71585
ΔE00 4.47
Magenta (survey)
#C20078
ΔE00 4.55
Red Violet
#9E0168
ΔE00 6.67
Warm Purple
#952E8F
ΔE00 7.65
Ugly Purple
#A442A0
ΔE00 7.74
Deep Magenta
#A0025C
ΔE00 8.00
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD307F #30AD5E
analogous
#9C30AD #AD307F #AD3040
triadic
#AD307F #7FAD30 #307FAD
tetradic
#AD307F #AD9C30 #30AD5E #3040AD
square
#AD307F #AD9C30 #30AD5E #3040AD
split-complementary
#AD307F #40AD30 #30AD9C
monochromatic
#4D1539 #7D235C #AD307F #CE4D9E #DB7DB8
Accessibility & contrast
On white
5.99
#AD307F on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.51
#AD307F on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD307F
5.99:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD307F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD307F | 1.00 | 5.99 | 3.51 | 5.99 |
| #FFFFFF | 5.99 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.51 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.99 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#405681
Deuteranopia (green-blind)
#656B7C
Tritanopia (blue-blind)
#B92D53
Achromatopsia (no color)
#636363
Design tokens & code
CSS
--color: #ad307f; /* rgb */ color: rgb(173, 48, 127); /* oklch */ color: oklch(52.4% 0.179 346.3);
Tailwind
colors: {
custom: {
50: '#c973a4',
500: '#ad307f',
950: '#000000',
},
}SCSS
$custom: #ad307f; $custom-light: #c973a4; $custom-dark: #000000;
JSON
{
"hex": "#ad307f",
"rgb": {
"r": 173,
"g": 48,
"b": 127
},
"hsl": {
"h": 322.08,
"s": 56.561,
"l": 43.333
},
"oklch": {
"l": 0.52411,
"c": 0.17903,
"h": 346.3
},
"luminance": 0.1253
}Semantic roles & 50–950 ramp
primary
#AD307F
secondary
#75C392
accent
#E08048
background
#FCF7FA
surface
#F9EDF4
border
#D2C8CE
text
#14090F
muted
#827B7F