#AD3040#AD3040

#AD3040 is a mid, vivid red. Relative luminance 0.114; OKLCH L 50.4% C 0.161 H 18.1°. Best body text is #FFFFFF at 6.41:1 contrast (WCAG AA passes).

Color values

HEX	#AD3040
RGB	rgb(173, 48, 64)
HSL	hsl(352, 57%, 43%)
HSV	hsv(352, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 63%, 32.2%)
CIE-LAB	lab(40.20, 51.23, 20.65)
CIE-LCH	lch(40.20, 55.24, 21.95°)
OKLab	oklab(50.44% 0.1526 0.0498)
OKLCH	oklch(50.44% 0.161 18.1)
XYZ	xyz(19.2179, 11.3711, 6.0324)
Luminance	0.1137 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3040 #30AD9D

analogous

#AD307E #AD3040 #AD5E30

triadic

#AD3040 #40AD30 #3040AD

tetradic

#AD3040 #7EAD30 #30AD9D #5E30AD

square

#AD3040 #7EAD30 #30AD9D #5E30AD

split-complementary

#AD3040 #30AD5E #307EAD

monochromatic

#4D151D #7D232E #AD3040 #CE4D5D #DB7D89

Accessibility & contrast

On white

6.41

#AD3040 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.27

#AD3040 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3040

6.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3040	#FFFFFF	#000000	##FFFFFF
##AD3040	1.00	6.41	3.27	6.41
#FFFFFF	6.41	1.00	21.00	1.00
#000000	3.27	21.00	1.00	21.00
##FFFFFF	6.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#524E40

Deuteranopia (green-blind)

#72683D

Tritanopia (blue-blind)

#BE0837

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad3040;
/* rgb */ color: rgb(173, 48, 64);
/* oklch */ color: oklch(50.4% 0.161 18.1);

Tailwind

colors: {
  custom: {
    50: '#cc7274',
    500: '#ad3040',
    950: '#000000',
  },
}

SCSS

$custom: #ad3040;
$custom-light: #cc7274;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3040",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 64
  },
  "hsl": {
    "h": 352.32,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.50442,
    "c": 0.1605,
    "h": 18.1
  },
  "luminance": 0.11368
}

Semantic roles & 50–950 ramp

primary

#AD3040

secondary

#75C3B9

accent

#E0CC48

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD3040

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →