#AD307D#AD307D

#AD307D is a mid, vivid pink. Relative luminance 0.125; OKLCH L 52.3% C 0.178 H 347.2°. Best body text is #FFFFFF at 6.01:1 contrast (WCAG AA passes).

Color values

HEX	#AD307D
RGB	rgb(173, 48, 125)
HSL	hsl(323, 57%, 43%)
HSV	hsv(323, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 27.7%, 32.2%)
CIE-LAB	lab(41.97, 57.09, -14.96)
CIE-LCH	lch(41.97, 59.02, 345.32°)
OKLab	oklab(52.33% 0.1735 -0.0395)
OKLCH	oklch(52.33% 0.178 347.2)
XYZ	xyz(21.9932, 12.4812, 20.6489)
Luminance	0.1248 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD307D #30AD60

analogous

#9E30AD #AD307D #AD303E

triadic

#AD307D #7DAD30 #307DAD

tetradic

#AD307D #AD9E30 #30AD60 #303EAD

square

#AD307D #AD9E30 #30AD60 #303EAD

split-complementary

#AD307D #3EAD30 #30AD9E

monochromatic

#4D1538 #7D235A #AD307D #CE4D9C #DB7DB7

Accessibility & contrast

On white

6.01

#AD307D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.50

#AD307D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD307D

6.01:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD307D	#FFFFFF	#000000	##FFFFFF
##AD307D	1.00	6.01	3.50	6.01
#FFFFFF	6.01	1.00	21.00	1.00
#000000	3.50	21.00	1.00	21.00
##FFFFFF	6.01	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#41557F

Deuteranopia (green-blind)

#666B7A

Tritanopia (blue-blind)

#B92C52

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad307d;
/* rgb */ color: rgb(173, 48, 125);
/* oklch */ color: oklch(52.3% 0.178 347.2);

Tailwind

colors: {
  custom: {
    50: '#c973a2',
    500: '#ad307d',
    950: '#000000',
  },
}

SCSS

$custom: #ad307d;
$custom-light: #c973a2;
$custom-dark: #000000;

JSON

{
  "hex": "#ad307d",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 125
  },
  "hsl": {
    "h": 323.04,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.52327,
    "c": 0.17788,
    "h": 347.2
  },
  "luminance": 0.12479
}

Semantic roles & 50–950 ramp

primary

#AD307D

secondary

#75C393

accent

#E08248

background

#FCF7FA

surface

#F9EDF3

border

#D2C8CD

text

#14090F

muted

#827B7F

Preview Lab

Preview with #AD307D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →