#AD303E#AD303E

#AD303E is a mid, vivid red. Relative luminance 0.113; OKLCH L 50.4% C 0.161 H 19.0°. Best body text is #FFFFFF at 6.42:1 contrast (WCAG AA passes).

Color values

HEX	#AD303E
RGB	rgb(173, 48, 62)
HSL	hsl(353, 57%, 43%)
HSV	hsv(353, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 64.2%, 32.2%)
CIE-LAB	lab(40.16, 51.11, 21.85)
CIE-LCH	lch(40.16, 55.58, 23.15°)
OKLab	oklab(50.4% 0.1518 0.0524)
OKLCH	oklch(50.4% 0.161 19)
XYZ	xyz(19.1620, 11.3487, 5.7380)
Luminance	0.1135 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD303E #30AD9F

analogous

#AD307C #AD303E #AD6030

triadic

#AD303E #3EAD30 #303EAD

tetradic

#AD303E #7CAD30 #30AD9F #6030AD

square

#AD303E #7CAD30 #30AD9F #6030AD

split-complementary

#AD303E #30AD60 #307CAD

monochromatic

#4D151C #7D232D #AD303E #CE4D5B #DB7D87

Accessibility & contrast

On white

6.42

#AD303E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.27

#AD303E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD303E

6.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD303E	#FFFFFF	#000000	##FFFFFF
##AD303E	1.00	6.42	3.27	6.42
#FFFFFF	6.42	1.00	21.00	1.00
#000000	3.27	21.00	1.00	21.00
##FFFFFF	6.42	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#524E3E

Deuteranopia (green-blind)

#72683A

Tritanopia (blue-blind)

#BE0636

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad303e;
/* rgb */ color: rgb(173, 48, 62);
/* oklch */ color: oklch(50.4% 0.161 19.0);

Tailwind

colors: {
  custom: {
    50: '#cc7273',
    500: '#ad303e',
    950: '#000000',
  },
}

SCSS

$custom: #ad303e;
$custom-light: #cc7273;
$custom-dark: #000000;

JSON

{
  "hex": "#ad303e",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 62
  },
  "hsl": {
    "h": 353.28,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.50403,
    "c": 0.16057,
    "h": 19
  },
  "luminance": 0.11346
}

Semantic roles & 50–950 ramp

primary

#AD303E

secondary

#75C3BB

accent

#E0CF48

background

#FDF7F6

surface

#FAEDEC

border

#D3C8C7

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD303E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →