#AD3073#AD3073

#AD3073 is a mid, vivid pink. Relative luminance 0.122; OKLCH L 51.9% C 0.173 H 352.0°. Best body text is #FFFFFF at 6.09:1 contrast (WCAG AA passes).

Color values

HEX	#AD3073
RGB	rgb(173, 48, 115)
HSL	hsl(328, 57%, 43%)
HSV	hsv(328, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 33.5%, 32.2%)
CIE-LAB	lab(41.59, 55.87, -9.34)
CIE-LCH	lch(41.59, 56.65, 350.51°)
OKLab	oklab(51.93% 0.1709 -0.0241)
OKLCH	oklch(51.93% 0.173 352)
XYZ	xyz(21.3863, 12.2384, 17.4523)
Luminance	0.1224 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3073 #30AD6A

analogous

#A830AD #AD3073 #AD3034

triadic

#AD3073 #73AD30 #3073AD

tetradic

#AD3073 #ADA830 #30AD6A #3034AD

square

#AD3073 #ADA830 #30AD6A #3034AD

split-complementary

#AD3073 #34AD30 #30ADA8

monochromatic

#4D1533 #7D2353 #AD3073 #CE4D92 #DB7DAF

Accessibility & contrast

On white

6.09

#AD3073 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.45

#AD3073 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3073

6.09:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3073	#FFFFFF	#000000	##FFFFFF
##AD3073	1.00	6.09	3.45	6.09
#FFFFFF	6.09	1.00	21.00	1.00
#000000	3.45	21.00	1.00	21.00
##FFFFFF	6.09	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#455475

Deuteranopia (green-blind)

#696A70

Tritanopia (blue-blind)

#BA274D

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad3073;
/* rgb */ color: rgb(173, 48, 115);
/* oklch */ color: oklch(51.9% 0.173 352.0);

Tailwind

colors: {
  custom: {
    50: '#ca739b',
    500: '#ad3073',
    950: '#000000',
  },
}

SCSS

$custom: #ad3073;
$custom-light: #ca739b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3073",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 115
  },
  "hsl": {
    "h": 327.84,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.51926,
    "c": 0.1726,
    "h": 352
  },
  "luminance": 0.12236
}

Semantic roles & 50–950 ramp

primary

#AD3073

secondary

#75C39A

accent

#E08E48

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD3073

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →