#AD3034#AD3034

#AD3034 is a mid, vivid red. Relative luminance 0.112; OKLCH L 50.2% C 0.161 H 23.5°. Best body text is #FFFFFF at 6.46:1 contrast (WCAG AA passes).

Color values

HEX	#AD3034
RGB	rgb(173, 48, 52)
HSL	hsl(358, 57%, 43%)
HSV	hsv(358, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 69.9%, 32.2%)
CIE-LAB	lab(40.00, 50.54, 27.79)
CIE-LCH	lch(40.00, 57.68, 28.81°)
OKLab	oklab(50.23% 0.1479 0.0644)
OKLCH	oklch(50.23% 0.161 23.5)
XYZ	xyz(18.9124, 11.2489, 4.4236)
Luminance	0.1125 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3034 #30ADA9

analogous

#AD3072 #AD3034 #AD6A30

triadic

#AD3034 #34AD30 #3034AD

tetradic

#AD3034 #72AD30 #30ADA9 #6A30AD

square

#AD3034 #72AD30 #30ADA9 #6A30AD

split-complementary

#AD3034 #30AD6A #3072AD

monochromatic

#4D1517 #7D2326 #AD3034 #CE4D51 #DB7D80

Accessibility & contrast

On white

6.46

#AD3034 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.25

#AD3034 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3034

6.46:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3034	#FFFFFF	#000000	##FFFFFF
##AD3034	1.00	6.46	3.25	6.46
#FFFFFF	6.46	1.00	21.00	1.00
#000000	3.25	21.00	1.00	21.00
##FFFFFF	6.46	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#544D33

Deuteranopia (green-blind)

#736830

Tritanopia (blue-blind)

#BE0033

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad3034;
/* rgb */ color: rgb(173, 48, 52);
/* oklch */ color: oklch(50.2% 0.161 23.5);

Tailwind

colors: {
  custom: {
    50: '#cd716b',
    500: '#ad3034',
    950: '#000000',
  },
}

SCSS

$custom: #ad3034;
$custom-light: #cd716b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3034",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 52
  },
  "hsl": {
    "h": 358.08,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.50226,
    "c": 0.16129,
    "h": 23.5
  },
  "luminance": 0.11246
}

Semantic roles & 50–950 ramp

primary

#AD3034

secondary

#75C3C1

accent

#E0DB48

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150806

muted

#837B7A

Preview Lab

Preview with #AD3034

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →