#AD3071#AD3071

#AD3071 is a mid, vivid pink. Relative luminance 0.122; OKLCH L 51.9% C 0.172 H 353.0°. Best body text is #FFFFFF at 6.11:1 contrast (WCAG AA passes).

Color values

HEX#AD3071
RGBrgb(173, 48, 113)
HSLhsl(329, 57%, 43%)
HSVhsv(329, 72%, 68%)
CMYKcmyk(0%, 72.3%, 34.7%, 32.2%)
CIE-LABlab(41.52, 55.64, -8.21)
CIE-LCHlch(41.52, 56.24, 351.61°)
OKLaboklab(51.85% 0.1704 -0.021)
OKLCHoklch(51.85% 0.172 353)
XYZxyz(21.2724, 12.1929, 16.8528)
Luminance0.1219 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD3071 #30AD6C
analogous
#AA30AD #AD3071 #AD3032
triadic
#AD3071 #71AD30 #3071AD
tetradic
#AD3071 #ADAA30 #30AD6C #3032AD
square
#AD3071 #ADAA30 #30AD6C #3032AD
split-complementary
#AD3071 #32AD30 #30ADAA
monochromatic
#4D1532 #7D2352 #AD3071 #CE4D90 #DB7DAE

Accessibility & contrast

On white

6.11
#AD3071 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.44
#AD3071 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3071
6.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD3071#FFFFFF#000000##FFFFFF
##AD30711.006.113.446.11
#FFFFFF6.111.0021.001.00
#0000003.4421.001.0021.00
##FFFFFF6.111.0021.001.00

Color blindness preview

Protanopia (red-blind)
#465373
Deuteranopia (green-blind)
#696A6E
Tritanopia (blue-blind)
#BA264C
Achromatopsia (no color)
#626262

Design tokens & code

CSS
--color: #ad3071;
/* rgb */ color: rgb(173, 48, 113);
/* oklch */ color: oklch(51.9% 0.172 353.0);
Tailwind
colors: {
  custom: {
    50: '#ca7399',
    500: '#ad3071',
    950: '#000000',
  },
}
SCSS
$custom: #ad3071;
$custom-light: #ca7399;
$custom-dark: #000000;
JSON
{
  "hex": "#ad3071",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 113
  },
  "hsl": {
    "h": 328.8,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.51851,
    "c": 0.17165,
    "h": 353
  },
  "luminance": 0.1219
}

Semantic roles & 50–950 ramp

primary
#AD3071
secondary
#75C39B
accent
#E09148
background
#FCF7F9
surface
#F9EDF2
border
#D2C8CC
text
#14090E
muted
#827B7E

Preview Lab

Preview with #AD3071

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD3071 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva