#AD3071#AD3071

#AD3071 is a mid, vivid pink. Relative luminance 0.122; OKLCH L 51.9% C 0.172 H 353.0°. Best body text is #FFFFFF at 6.11:1 contrast (WCAG AA passes).

Color values

HEX	#AD3071
RGB	rgb(173, 48, 113)
HSL	hsl(329, 57%, 43%)
HSV	hsv(329, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 34.7%, 32.2%)
CIE-LAB	lab(41.52, 55.64, -8.21)
CIE-LCH	lch(41.52, 56.24, 351.61°)
OKLab	oklab(51.85% 0.1704 -0.021)
OKLCH	oklch(51.85% 0.172 353)
XYZ	xyz(21.2724, 12.1929, 16.8528)
Luminance	0.1219 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3071 #30AD6C

analogous

#AA30AD #AD3071 #AD3032

triadic

#AD3071 #71AD30 #3071AD

tetradic

#AD3071 #ADAA30 #30AD6C #3032AD

square

#AD3071 #ADAA30 #30AD6C #3032AD

split-complementary

#AD3071 #32AD30 #30ADAA

monochromatic

#4D1532 #7D2352 #AD3071 #CE4D90 #DB7DAE

Accessibility & contrast

On white

6.11

#AD3071 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.44

#AD3071 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3071

6.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3071	#FFFFFF	#000000	##FFFFFF
##AD3071	1.00	6.11	3.44	6.11
#FFFFFF	6.11	1.00	21.00	1.00
#000000	3.44	21.00	1.00	21.00
##FFFFFF	6.11	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#465373

Deuteranopia (green-blind)

#696A6E

Tritanopia (blue-blind)

#BA264C

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad3071;
/* rgb */ color: rgb(173, 48, 113);
/* oklch */ color: oklch(51.9% 0.172 353.0);

Tailwind

colors: {
  custom: {
    50: '#ca7399',
    500: '#ad3071',
    950: '#000000',
  },
}

SCSS

$custom: #ad3071;
$custom-light: #ca7399;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3071",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 113
  },
  "hsl": {
    "h": 328.8,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.51851,
    "c": 0.17165,
    "h": 353
  },
  "luminance": 0.1219
}

Semantic roles & 50–950 ramp

primary

#AD3071

secondary

#75C39B

accent

#E09148

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD3071

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →