#77264E#77264E
#77264E is a dark, vivid pink. Relative luminance 0.059; OKLCH L 40.4% C 0.121 H 353.3°. Best body text is #FFFFFF at 9.67:1 contrast (WCAG AA passes).
Color values
| HEX | #77264E |
|---|---|
| RGB | rgb(119, 38, 78) |
| HSL | hsl(330, 52%, 31%) |
| HSV | hsv(330, 68%, 47%) |
| CMYK | cmyk(0%, 68.1%, 34.5%, 53.3%) |
| CIE-LAB | lab(29.05, 39.27, -5.48) |
| CIE-LCH | lch(29.05, 39.65, 352.05°) |
| OKLab | oklab(40.43% 0.1199 -0.014) |
| OKLCH | oklch(40.43% 0.121 353.3) |
| XYZ | xyz(9.6765, 5.8593, 7.8276) |
| Luminance | 0.0586 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Red Purple
#820747
ΔE00 4.35
Velvet
#750851
ΔE00 5.26
Wine (survey)
#80013F
ΔE00 5.56
Reddish Purple
#910951
ΔE00 5.59
Merlot
#730039
ΔE00 5.90
Mulberry
#920A4E
ΔE00 5.93
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77264E #26774F
analogous
#772676 #77264E #772626
triadic
#77264E #4E7726 #264E77
tetradic
#77264E #767726 #26774F #262677
square
#77264E #767726 #26774F #262677
split-complementary
#77264E #267726 #267677
monochromatic
#1A0811 #491730 #77264E #A5356C #C7508B
Accessibility & contrast
On white
9.67
#77264E on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.17
#77264E on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77264E
9.67:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77264E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77264E | 1.00 | 9.67 | 2.17 | 9.67 |
| #FFFFFF | 9.67 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.17 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.67 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#333B4F
Deuteranopia (green-blind)
#494A4C
Tritanopia (blue-blind)
#802036
Achromatopsia (no color)
#444444
Design tokens & code
CSS
--color: #77264e; /* rgb */ color: rgb(119, 38, 78); /* oklch */ color: oklch(40.4% 0.121 353.3);
Tailwind
colors: {
custom: {
50: '#a2667f',
500: '#77264e',
950: '#000000',
},
}SCSS
$custom: #77264e; $custom-light: #a2667f; $custom-dark: #000000;
JSON
{
"hex": "#77264e",
"rgb": {
"r": 119,
"g": 38,
"b": 78
},
"hsl": {
"h": 330.37,
"s": 51.592,
"l": 30.784
},
"oklch": {
"l": 0.40426,
"c": 0.12068,
"h": 353.3
},
"luminance": 0.05858
}Semantic roles & 50–950 ramp
primary
#77264E
secondary
#4FA97D
accent
#DB954D
background
#FAF6F7
surface
#F4EBEE
border
#CEC6C9
text
#0F060A
muted
#7F7A7C