#AD3070#AD3070

#AD3070 is a mid, vivid pink. Relative luminance 0.122; OKLCH L 51.8% C 0.171 H 353.5°. Best body text is #FFFFFF at 6.12:1 contrast (WCAG AA passes).

Color values

HEX	#AD3070
RGB	rgb(173, 48, 112)
HSL	hsl(329, 57%, 43%)
HSV	hsv(329, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 35.3%, 32.2%)
CIE-LAB	lab(41.49, 55.52, -7.64)
CIE-LCH	lch(41.49, 56.05, 352.17°)
OKLab	oklab(51.81% 0.1701 -0.0195)
OKLCH	oklch(51.81% 0.171 353.5)
XYZ	xyz(21.2164, 12.1705, 16.5579)
Luminance	0.1217 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3070 #30AD6D

analogous

#AB30AD #AD3070 #AD3031

triadic

#AD3070 #70AD30 #3070AD

tetradic

#AD3070 #ADAB30 #30AD6D #3031AD

square

#AD3070 #ADAB30 #30AD6D #3031AD

split-complementary

#AD3070 #31AD30 #30ADAB

monochromatic

#4D1532 #7D2351 #AD3070 #CE4D8F #DB7DAD

Accessibility & contrast

On white

6.12

#AD3070 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.43

#AD3070 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3070

6.12:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3070	#FFFFFF	#000000	##FFFFFF
##AD3070	1.00	6.12	3.43	6.12
#FFFFFF	6.12	1.00	21.00	1.00
#000000	3.43	21.00	1.00	21.00
##FFFFFF	6.12	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#465372

Deuteranopia (green-blind)

#696A6D

Tritanopia (blue-blind)

#BA254C

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad3070;
/* rgb */ color: rgb(173, 48, 112);
/* oklch */ color: oklch(51.8% 0.171 353.5);

Tailwind

colors: {
  custom: {
    50: '#ca7399',
    500: '#ad3070',
    950: '#000000',
  },
}

SCSS

$custom: #ad3070;
$custom-light: #ca7399;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3070",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 112
  },
  "hsl": {
    "h": 329.28,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.51813,
    "c": 0.17119,
    "h": 353.5
  },
  "luminance": 0.12168
}

Semantic roles & 50–950 ramp

primary

#AD3070

secondary

#75C39B

accent

#E09248

background

#FDF7F9

surface

#FAEDF2

border

#D3C8CC

text

#14090D

muted

#837B7E

Preview Lab

Preview with #AD3070

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →