#AD304F#AD304F

#AD304F is a mid, vivid red. Relative luminance 0.116; OKLCH L 50.8% C 0.161 H 10.6°. Best body text is #FFFFFF at 6.34:1 contrast (WCAG AA passes).

Color values

HEX	#AD304F
RGB	rgb(173, 48, 79)
HSL	hsl(345, 57%, 43%)
HSV	hsv(345, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 54.3%, 32.2%)
CIE-LAB	lab(40.52, 52.31, 11.66)
CIE-LCH	lch(40.52, 53.60, 12.57°)
OKLab	oklab(50.78% 0.1586 0.0296)
OKLCH	oklch(50.78% 0.161 10.6)
XYZ	xyz(19.7036, 11.5654, 8.5904)
Luminance	0.1156 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD304F #30AD8E

analogous

#AD308D #AD304F #AD4F30

triadic

#AD304F #4FAD30 #304FAD

tetradic

#AD304F #8DAD30 #30AD8E #4F30AD

square

#AD304F #8DAD30 #30AD8E #4F30AD

split-complementary

#AD304F #30AD4F #308DAD

monochromatic

#4D1523 #7D2339 #AD304F #CE4D6D #DB7D94

Accessibility & contrast

On white

6.34

#AD304F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.31

#AD304F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD304F

6.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD304F	#FFFFFF	#000000	##FFFFFF
##AD304F	1.00	6.34	3.31	6.34
#FFFFFF	6.34	1.00	21.00	1.00
#000000	3.31	21.00	1.00	21.00
##FFFFFF	6.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4F50

Deuteranopia (green-blind)

#70694C

Tritanopia (blue-blind)

#BD133D

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad304f;
/* rgb */ color: rgb(173, 48, 79);
/* oklch */ color: oklch(50.8% 0.161 10.6);

Tailwind

colors: {
  custom: {
    50: '#cb7280',
    500: '#ad304f',
    950: '#000000',
  },
}

SCSS

$custom: #ad304f;
$custom-light: #cb7280;
$custom-dark: #000000;

JSON

{
  "hex": "#ad304f",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 79
  },
  "hsl": {
    "h": 345.12,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.50782,
    "c": 0.16129,
    "h": 10.6
  },
  "luminance": 0.11563
}

Semantic roles & 50–950 ramp

primary

#AD304F

secondary

#75C3B0

accent

#E0BA48

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#14080A

muted

#837B7C

Preview Lab

Preview with #AD304F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →