#AD304D#AD304D

#AD304D is a mid, vivid red. Relative luminance 0.115; OKLCH L 50.7% C 0.161 H 11.6°. Best body text is #FFFFFF at 6.35:1 contrast (WCAG AA passes).

Color values

HEX	#AD304D
RGB	rgb(173, 48, 77)
HSL	hsl(346, 57%, 43%)
HSV	hsv(346, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 55.5%, 32.2%)
CIE-LAB	lab(40.47, 52.15, 12.86)
CIE-LCH	lch(40.47, 53.72, 13.85°)
OKLab	oklab(50.73% 0.1578 0.0324)
OKLCH	oklch(50.73% 0.161 11.6)
XYZ	xyz(19.6319, 11.5367, 8.2128)
Luminance	0.1153 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD304D #30AD90

analogous

#AD308B #AD304D #AD5130

triadic

#AD304D #4DAD30 #304DAD

tetradic

#AD304D #8BAD30 #30AD90 #5130AD

square

#AD304D #8BAD30 #30AD90 #5130AD

split-complementary

#AD304D #30AD51 #308BAD

monochromatic

#4D1522 #7D2338 #AD304D #CE4D6B #DB7D92

Accessibility & contrast

On white

6.35

#AD304D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.31

#AD304D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD304D

6.35:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD304D	#FFFFFF	#000000	##FFFFFF
##AD304D	1.00	6.35	3.31	6.35
#FFFFFF	6.35	1.00	21.00	1.00
#000000	3.31	21.00	1.00	21.00
##FFFFFF	6.35	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#504F4D

Deuteranopia (green-blind)

#70694A

Tritanopia (blue-blind)

#BD113C

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad304d;
/* rgb */ color: rgb(173, 48, 77);
/* oklch */ color: oklch(50.7% 0.161 11.6);

Tailwind

colors: {
  custom: {
    50: '#cc727e',
    500: '#ad304d',
    950: '#000000',
  },
}

SCSS

$custom: #ad304d;
$custom-light: #cc727e;
$custom-dark: #000000;

JSON

{
  "hex": "#ad304d",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 77
  },
  "hsl": {
    "h": 346.08,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.50732,
    "c": 0.16105,
    "h": 11.6
  },
  "luminance": 0.11534
}

Semantic roles & 50–950 ramp

primary

#AD304D

secondary

#75C3B1

accent

#E0BD48

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#140809

muted

#837B7B

Preview Lab

Preview with #AD304D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →