#AD308B#AD308B

#AD308B is a mid, vivid pink. Relative luminance 0.129; OKLCH L 52.9% C 0.186 H 340.9°. Best body text is #FFFFFF at 5.88:1 contrast (WCAG AA passes).

Color values

HEX	#AD308B
RGB	rgb(173, 48, 139)
HSL	hsl(316, 57%, 43%)
HSV	hsv(316, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 19.7%, 32.2%)
CIE-LAB	lab(42.56, 58.95, -22.63)
CIE-LCH	lch(42.56, 63.15, 339.00°)
OKLab	oklab(52.95% 0.1762 -0.0609)
OKLCH	oklch(52.95% 0.186 340.9)
XYZ	xyz(22.9514, 12.8645, 25.6955)
Luminance	0.1286 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD308B #30AD52

analogous

#9030AD #AD308B #AD304C

triadic

#AD308B #8BAD30 #308BAD

tetradic

#AD308B #AD9030 #30AD52 #304CAD

square

#AD308B #AD9030 #30AD52 #304CAD

split-complementary

#AD308B #4CAD30 #30AD90

monochromatic

#4D153E #7D2365 #AD308B #CE4DAA #DB7DC1

Accessibility & contrast

On white

5.88

#AD308B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.57

#AD308B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD308B

5.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD308B	#FFFFFF	#000000	##FFFFFF
##AD308B	1.00	5.88	3.57	5.88
#FFFFFF	5.88	1.00	21.00	1.00
#000000	3.57	21.00	1.00	21.00
##FFFFFF	5.88	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3A588E

Deuteranopia (green-blind)

#616C88

Tritanopia (blue-blind)

#B73359

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad308b;
/* rgb */ color: rgb(173, 48, 139);
/* oklch */ color: oklch(52.9% 0.186 340.9);

Tailwind

colors: {
  custom: {
    50: '#c974ad',
    500: '#ad308b',
    950: '#000000',
  },
}

SCSS

$custom: #ad308b;
$custom-light: #c974ad;
$custom-dark: #000000;

JSON

{
  "hex": "#ad308b",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 139
  },
  "hsl": {
    "h": 316.32,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.52947,
    "c": 0.18644,
    "h": 340.9
  },
  "luminance": 0.12862
}

Semantic roles & 50–950 ramp

primary

#AD308B

secondary

#75C38B

accent

#E07148

background

#FCF7FA

surface

#F9EDF4

border

#D2C8CE

text

#140910

muted

#827B7F

Preview Lab

Preview with #AD308B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →