#AD3041#AD3041

#AD3041 is a mid, vivid red. Relative luminance 0.114; OKLCH L 50.5% C 0.160 H 17.6°. Best body text is #FFFFFF at 6.41:1 contrast (WCAG AA passes).

Color values

HEX	#AD3041
RGB	rgb(173, 48, 65)
HSL	hsl(352, 57%, 43%)
HSV	hsv(352, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 62.4%, 32.2%)
CIE-LAB	lab(40.22, 51.30, 20.05)
CIE-LCH	lch(40.22, 55.08, 21.35°)
OKLab	oklab(50.46% 0.153 0.0486)
OKLCH	oklch(50.46% 0.16 17.6)
XYZ	xyz(19.2466, 11.3826, 6.1836)
Luminance	0.1138 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3041 #30AD9C

analogous

#AD307F #AD3041 #AD5D30

triadic

#AD3041 #41AD30 #3041AD

tetradic

#AD3041 #7FAD30 #30AD9C #5D30AD

square

#AD3041 #7FAD30 #30AD9C #5D30AD

split-complementary

#AD3041 #30AD5D #307FAD

monochromatic

#4D151D #7D232F #AD3041 #CE4D5E #DB7D89

Accessibility & contrast

On white

6.41

#AD3041 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.28

#AD3041 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3041

6.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3041	#FFFFFF	#000000	##FFFFFF
##AD3041	1.00	6.41	3.28	6.41
#FFFFFF	6.41	1.00	21.00	1.00
#000000	3.28	21.00	1.00	21.00
##FFFFFF	6.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#524E41

Deuteranopia (green-blind)

#72683E

Tritanopia (blue-blind)

#BE0837

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad3041;
/* rgb */ color: rgb(173, 48, 65);
/* oklch */ color: oklch(50.5% 0.160 17.6);

Tailwind

colors: {
  custom: {
    50: '#cc7275',
    500: '#ad3041',
    950: '#000000',
  },
}

SCSS

$custom: #ad3041;
$custom-light: #cc7275;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3041",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 65
  },
  "hsl": {
    "h": 351.84,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.50462,
    "c": 0.16049,
    "h": 17.6
  },
  "luminance": 0.1138
}

Semantic roles & 50–950 ramp

primary

#AD3041

secondary

#75C3B9

accent

#E0CB48

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD3041

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →