#AD307C#AD307C
#AD307C is a mid, vivid pink. Relative luminance 0.125; OKLCH L 52.3% C 0.177 H 347.6°. Best body text is #FFFFFF at 6.02:1 contrast (WCAG AA passes).
Color values
| HEX | #AD307C |
|---|---|
| RGB | rgb(173, 48, 124) |
| HSL | hsl(324, 57%, 43%) |
| HSV | hsv(324, 72%, 68%) |
| CMYK | cmyk(0%, 72.3%, 28.3%, 32.2%) |
| CIE-LAB | lab(41.93, 56.96, -14.40) |
| CIE-LCH | lch(41.93, 58.75, 345.81°) |
| OKLab | oklab(52.29% 0.1732 -0.0379) |
| OKLCH | oklch(52.29% 0.177 347.6) |
| XYZ | xyz(21.9296, 12.4558, 20.3142) |
| Luminance | 0.1245 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Magenta (survey)
#C20078
ΔE00 4.25
Mediumvioletred
#C71585
ΔE00 4.48
Red Violet
#9E0168
ΔE00 6.47
Deep Magenta
#A0025C
ΔE00 7.54
Dark Fuchsia
#9D0759
ΔE00 8.09
Warm Purple
#952E8F
ΔE00 8.21
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD307C #30AD61
analogous
#9F30AD #AD307C #AD303D
triadic
#AD307C #7CAD30 #307CAD
tetradic
#AD307C #AD9F30 #30AD61 #303DAD
square
#AD307C #AD9F30 #30AD61 #303DAD
split-complementary
#AD307C #3DAD30 #30AD9F
monochromatic
#4D1537 #7D235A #AD307C #CE4D9B #DB7DB6
Accessibility & contrast
On white
6.02
#AD307C on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.49
#AD307C on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD307C
6.02:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD307C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD307C | 1.00 | 6.02 | 3.49 | 6.02 |
| #FFFFFF | 6.02 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.49 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.02 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#41557E
Deuteranopia (green-blind)
#666B79
Tritanopia (blue-blind)
#B92B52
Achromatopsia (no color)
#636363
Design tokens & code
CSS
--color: #ad307c; /* rgb */ color: rgb(173, 48, 124); /* oklch */ color: oklch(52.3% 0.177 347.6);
Tailwind
colors: {
custom: {
50: '#ca73a2',
500: '#ad307c',
950: '#000000',
},
}SCSS
$custom: #ad307c; $custom-light: #ca73a2; $custom-dark: #000000;
JSON
{
"hex": "#ad307c",
"rgb": {
"r": 173,
"g": 48,
"b": 124
},
"hsl": {
"h": 323.52,
"s": 56.561,
"l": 43.333
},
"oklch": {
"l": 0.52285,
"c": 0.17733,
"h": 347.6
},
"luminance": 0.12453
}Semantic roles & 50–950 ramp
primary
#AD307C
secondary
#75C394
accent
#E08348
background
#FCF7F9
surface
#F9EDF2
border
#D2C8CC
text
#14090F
muted
#827B7E