#AD3039#AD3039

#AD3039 is a mid, vivid red. Relative luminance 0.113; OKLCH L 50.3% C 0.161 H 21.3°. Best body text is #FFFFFF at 6.44:1 contrast (WCAG AA passes).

Color values

HEX	#AD3039
RGB	rgb(173, 48, 57)
HSL	hsl(356, 57%, 43%)
HSV	hsv(356, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 67.1%, 32.2%)
CIE-LAB	lab(40.08, 50.81, 24.83)
CIE-LCH	lch(40.08, 56.55, 26.05°)
OKLab	oklab(50.31% 0.1498 0.0586)
OKLCH	oklch(50.31% 0.161 21.3)
XYZ	xyz(19.0311, 11.2964, 5.0484)
Luminance	0.1129 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3039 #30ADA4

analogous

#AD3077 #AD3039 #AD6530

triadic

#AD3039 #39AD30 #3039AD

tetradic

#AD3039 #77AD30 #30ADA4 #6530AD

square

#AD3039 #77AD30 #30ADA4 #6530AD

split-complementary

#AD3039 #30AD65 #3077AD

monochromatic

#4D1519 #7D2329 #AD3039 #CE4D56 #DB7D83

Accessibility & contrast

On white

6.44

#AD3039 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.26

#AD3039 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3039

6.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3039	#FFFFFF	#000000	##FFFFFF
##AD3039	1.00	6.44	3.26	6.44
#FFFFFF	6.44	1.00	21.00	1.00
#000000	3.26	21.00	1.00	21.00
##FFFFFF	6.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#534D38

Deuteranopia (green-blind)

#726835

Tritanopia (blue-blind)

#BE0334

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad3039;
/* rgb */ color: rgb(173, 48, 57);
/* oklch */ color: oklch(50.3% 0.161 21.3);

Tailwind

colors: {
  custom: {
    50: '#cd716f',
    500: '#ad3039',
    950: '#000000',
  },
}

SCSS

$custom: #ad3039;
$custom-light: #cd716f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3039",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 57
  },
  "hsl": {
    "h": 355.68,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.5031,
    "c": 0.16084,
    "h": 21.3
  },
  "luminance": 0.11294
}

Semantic roles & 50–950 ramp

primary

#AD3039

secondary

#75C3BE

accent

#E0D548

background

#FDF7F6

surface

#FBEDEC

border

#D4C8C7

text

#150807

muted

#837B7A

Preview Lab

Preview with #AD3039

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →