#AD3077#AD3077

#AD3077 is a mid, vivid pink. Relative luminance 0.123; OKLCH L 52.1% C 0.175 H 350.0°. Best body text is #FFFFFF at 6.06:1 contrast (WCAG AA passes).

Color values

HEX	#AD3077
RGB	rgb(173, 48, 119)
HSL	hsl(326, 57%, 43%)
HSV	hsv(326, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 31.2%, 32.2%)
CIE-LAB	lab(41.74, 56.35, -11.60)
CIE-LCH	lch(41.74, 57.53, 348.37°)
OKLab	oklab(52.08% 0.172 -0.0303)
OKLCH	oklch(52.08% 0.175 350)
XYZ	xyz(21.6214, 12.3325, 18.6910)
Luminance	0.1233 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3077 #30AD66

analogous

#A430AD #AD3077 #AD3038

triadic

#AD3077 #77AD30 #3077AD

tetradic

#AD3077 #ADA430 #30AD66 #3038AD

square

#AD3077 #ADA430 #30AD66 #3038AD

split-complementary

#AD3077 #38AD30 #30ADA4

monochromatic

#4D1535 #7D2356 #AD3077 #CE4D96 #DB7DB2

Accessibility & contrast

On white

6.06

#AD3077 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.47

#AD3077 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3077

6.06:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3077	#FFFFFF	#000000	##FFFFFF
##AD3077	1.00	6.06	3.47	6.06
#FFFFFF	6.06	1.00	21.00	1.00
#000000	3.47	21.00	1.00	21.00
##FFFFFF	6.06	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#435479

Deuteranopia (green-blind)

#676B74

Tritanopia (blue-blind)

#BA294F

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad3077;
/* rgb */ color: rgb(173, 48, 119);
/* oklch */ color: oklch(52.1% 0.175 350.0);

Tailwind

colors: {
  custom: {
    50: '#ca739e',
    500: '#ad3077',
    950: '#000000',
  },
}

SCSS

$custom: #ad3077;
$custom-light: #ca739e;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3077",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 119
  },
  "hsl": {
    "h": 325.92,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.52082,
    "c": 0.17463,
    "h": 350
  },
  "luminance": 0.1233
}

Semantic roles & 50–950 ramp

primary

#AD3077

secondary

#75C397

accent

#E08A48

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD3077

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →