#AD3024#AD3024

#AD3024 is a mid, vivid red. Relative luminance 0.111; OKLCH L 50.0% C 0.164 H 29.5°. Best body text is #FFFFFF at 6.51:1 contrast (WCAG AA passes).

Color values

HEX	#AD3024
RGB	rgb(173, 48, 36)
HSL	hsl(5, 66%, 41%)
HSV	hsv(5, 79%, 68%)
CMYK	cmyk(0%, 72.3%, 79.2%, 32.2%)
CIE-LAB	lab(39.80, 49.85, 36.91)
CIE-LCH	lch(39.80, 62.02, 36.52°)
OKLab	oklab(50.01% 0.1423 0.0806)
OKLCH	oklch(50.01% 0.164 29.5)
XYZ	xyz(18.6111, 11.1284, 2.8368)
Luminance	0.1113 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3024 #24A1AD

analogous

#AD245D #AD3024 #AD7424

triadic

#AD3024 #24AD30 #3024AD

tetradic

#AD3024 #5DAD24 #24A1AD #7424AD

square

#AD3024 #5DAD24 #24A1AD #7424AD

split-complementary

#AD3024 #24AD74 #245DAD

monochromatic

#48140F #7A2219 #AD3024 #D64639 #E0756B

Accessibility & contrast

On white

6.51

#AD3024 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.23

#AD3024 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3024

6.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3024	#FFFFFF	#000000	##FFFFFF
##AD3024	1.00	6.51	3.23	6.51
#FFFFFF	6.51	1.00	21.00	1.00
#000000	3.23	21.00	1.00	21.00
##FFFFFF	6.51	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#554C21

Deuteranopia (green-blind)

#74681F

Tritanopia (blue-blind)

#BF002E

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad3024;
/* rgb */ color: rgb(173, 48, 36);
/* oklch */ color: oklch(50.0% 0.164 29.5);

Tailwind

colors: {
  custom: {
    50: '#ce7160',
    500: '#ad3024',
    950: '#000000',
  },
}

SCSS

$custom: #ad3024;
$custom-light: #ce7160;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3024",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 36
  },
  "hsl": {
    "h": 5.255,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.50012,
    "c": 0.1635,
    "h": 29.5
  },
  "luminance": 0.11126
}

Semantic roles & 50–950 ramp

primary

#AD3024

secondary

#66BEC6

accent

#DAE93F

background

#FDF7F5

surface

#FBEDE9

border

#D4C8C5

text

#150805

muted

#837B79

Preview Lab

Preview with #AD3024

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →