#AD3024#AD3024

#AD3024 is a mid, vivid red. Relative luminance 0.111; OKLCH L 50.0% C 0.164 H 29.5°. Best body text is #FFFFFF at 6.51:1 contrast (WCAG AA passes).

Color values

HEX#AD3024
RGBrgb(173, 48, 36)
HSLhsl(5, 66%, 41%)
HSVhsv(5, 79%, 68%)
CMYKcmyk(0%, 72.3%, 79.2%, 32.2%)
CIE-LABlab(39.80, 49.85, 36.91)
CIE-LCHlch(39.80, 62.02, 36.52°)
OKLaboklab(50.01% 0.1423 0.0806)
OKLCHoklch(50.01% 0.164 29.5)
XYZxyz(18.6111, 11.1284, 2.8368)
Luminance0.1113 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD3024 #24A1AD
analogous
#AD245D #AD3024 #AD7424
triadic
#AD3024 #24AD30 #3024AD
tetradic
#AD3024 #5DAD24 #24A1AD #7424AD
square
#AD3024 #5DAD24 #24A1AD #7424AD
split-complementary
#AD3024 #24AD74 #245DAD
monochromatic
#48140F #7A2219 #AD3024 #D64639 #E0756B

Accessibility & contrast

On white

6.51
#AD3024 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.23
#AD3024 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3024
6.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD3024#FFFFFF#000000##FFFFFF
##AD30241.006.513.236.51
#FFFFFF6.511.0021.001.00
#0000003.2321.001.0021.00
##FFFFFF6.511.0021.001.00

Color blindness preview

Protanopia (red-blind)
#554C21
Deuteranopia (green-blind)
#74681F
Tritanopia (blue-blind)
#BF002E
Achromatopsia (no color)
#5E5E5E

Design tokens & code

CSS
--color: #ad3024;
/* rgb */ color: rgb(173, 48, 36);
/* oklch */ color: oklch(50.0% 0.164 29.5);
Tailwind
colors: {
  custom: {
    50: '#ce7160',
    500: '#ad3024',
    950: '#000000',
  },
}
SCSS
$custom: #ad3024;
$custom-light: #ce7160;
$custom-dark: #000000;
JSON
{
  "hex": "#ad3024",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 36
  },
  "hsl": {
    "h": 5.255,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.50012,
    "c": 0.1635,
    "h": 29.5
  },
  "luminance": 0.11126
}

Semantic roles & 50–950 ramp

primary
#AD3024
secondary
#66BEC6
accent
#DAE93F
background
#FDF7F5
surface
#FBEDE9
border
#D4C8C5
text
#150805
muted
#837B79

Preview Lab

Preview with #AD3024

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD3024 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva