#77261C#77261C

#77261C is a dark, moderate red. Relative luminance 0.054; OKLCH L 39.1% C 0.115 H 30.1°. Best body text is #FFFFFF at 10.10:1 contrast (WCAG AA passes).

Color values

HEX	#77261C
RGB	rgb(119, 38, 28)
HSL	hsl(7, 62%, 29%)
HSV	hsv(7, 76%, 47%)
CMYK	cmyk(0%, 68.1%, 76.5%, 53.3%)
CIE-LAB	lab(27.83, 34.79, 25.66)
CIE-LCH	lch(27.83, 43.23, 36.42°)
OKLab	oklab(39.11% 0.0998 0.0579)
OKLCH	oklch(39.11% 0.115 30.1)
XYZ	xyz(8.5114, 5.3932, 1.6912)
Luminance	0.0539 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77261C #1C6D77

analogous

#771C40 #77261C #77541C

triadic

#77261C #1C7726 #261C77

tetradic

#77261C #40771C #1C6D77 #541C77

square

#77261C #40771C #1C6D77 #541C77

split-complementary

#77261C #1C7754 #1C4077

monochromatic

#190806 #451610 #77261C #A93628 #D14D3C

Accessibility & contrast

On white

10.10

#77261C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.08

#77261C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77261C

10.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77261C	#FFFFFF	#000000	##FFFFFF
##77261C	1.00	10.10	2.08	10.10
#FFFFFF	10.10	1.00	21.00	1.00
#000000	2.08	21.00	1.00	21.00
##FFFFFF	10.10	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3D361A

Deuteranopia (green-blind)

#514819

Tritanopia (blue-blind)

#831024

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #77261c;
/* rgb */ color: rgb(119, 38, 28);
/* oklch */ color: oklch(39.1% 0.115 30.1);

Tailwind

colors: {
  custom: {
    50: '#a56558',
    500: '#77261c',
    950: '#000000',
  },
}

SCSS

$custom: #77261c;
$custom-light: #a56558;
$custom-dark: #000000;

JSON

{
  "hex": "#77261c",
  "rgb": {
    "r": 119,
    "g": 38,
    "b": 28
  },
  "hsl": {
    "h": 6.593,
    "s": 61.905,
    "l": 28.824
  },
  "oklch": {
    "l": 0.39111,
    "c": 0.11539,
    "h": 30.1
  },
  "luminance": 0.05392
}

Semantic roles & 50–950 ramp

primary

#77261C

secondary

#44A0AB

accent

#D3E543

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100603

muted

#7F7A78

Preview Lab

Preview with #77261C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →