#AD3023#AD3023

#AD3023 is a mid, vivid red. Relative luminance 0.111; OKLCH L 50.0% C 0.164 H 29.8°. Best body text is #FFFFFF at 6.51:1 contrast (WCAG AA passes).

Color values

HEX#AD3023
RGBrgb(173, 48, 35)
HSLhsl(6, 66%, 41%)
HSVhsv(6, 80%, 68%)
CMYKcmyk(0%, 72.3%, 79.8%, 32.2%)
CIE-LABlab(39.79, 49.81, 37.45)
CIE-LCHlch(39.79, 62.32, 36.94°)
OKLaboklab(50% 0.142 0.0814)
OKLCHoklch(50% 0.164 29.8)
XYZxyz(18.5961, 11.1224, 2.7574)
Luminance0.1112 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD3023 #23A0AD
analogous
#AD235B #AD3023 #AD7523
triadic
#AD3023 #23AD30 #3023AD
tetradic
#AD3023 #5BAD23 #23A0AD #7523AD
square
#AD3023 #5BAD23 #23A0AD #7523AD
split-complementary
#AD3023 #23AD75 #235BAD
monochromatic
#47140E #7A2219 #AD3023 #D64637 #E1756A

Accessibility & contrast

On white

6.51
#AD3023 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.22
#AD3023 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3023
6.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD3023#FFFFFF#000000##FFFFFF
##AD30231.006.513.226.51
#FFFFFF6.511.0021.001.00
#0000003.2221.001.0021.00
##FFFFFF6.511.0021.001.00

Color blindness preview

Protanopia (red-blind)
#554C20
Deuteranopia (green-blind)
#74681D
Tritanopia (blue-blind)
#BF002E
Achromatopsia (no color)
#5E5E5E

Design tokens & code

CSS
--color: #ad3023;
/* rgb */ color: rgb(173, 48, 35);
/* oklch */ color: oklch(50.0% 0.164 29.8);
Tailwind
colors: {
  custom: {
    50: '#ce715f',
    500: '#ad3023',
    950: '#000000',
  },
}
SCSS
$custom: #ad3023;
$custom-light: #ce715f;
$custom-dark: #000000;
JSON
{
  "hex": "#ad3023",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 35
  },
  "hsl": {
    "h": 5.652,
    "s": 66.346,
    "l": 40.784
  },
  "oklch": {
    "l": 0.50002,
    "c": 0.16366,
    "h": 29.8
  },
  "luminance": 0.11119
}

Semantic roles & 50–950 ramp

primary
#AD3023
secondary
#65BEC7
accent
#D9E93F
background
#FDF7F5
surface
#FBEDE9
border
#D4C8C5
text
#150804
muted
#837B79

Preview Lab

Preview with #AD3023

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD3023 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva