#AD3023#AD3023

#AD3023 is a mid, vivid red. Relative luminance 0.111; OKLCH L 50.0% C 0.164 H 29.8°. Best body text is #FFFFFF at 6.51:1 contrast (WCAG AA passes).

Color values

HEX	#AD3023
RGB	rgb(173, 48, 35)
HSL	hsl(6, 66%, 41%)
HSV	hsv(6, 80%, 68%)
CMYK	cmyk(0%, 72.3%, 79.8%, 32.2%)
CIE-LAB	lab(39.79, 49.81, 37.45)
CIE-LCH	lch(39.79, 62.32, 36.94°)
OKLab	oklab(50% 0.142 0.0814)
OKLCH	oklch(50% 0.164 29.8)
XYZ	xyz(18.5961, 11.1224, 2.7574)
Luminance	0.1112 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3023 #23A0AD

analogous

#AD235B #AD3023 #AD7523

triadic

#AD3023 #23AD30 #3023AD

tetradic

#AD3023 #5BAD23 #23A0AD #7523AD

square

#AD3023 #5BAD23 #23A0AD #7523AD

split-complementary

#AD3023 #23AD75 #235BAD

monochromatic

#47140E #7A2219 #AD3023 #D64637 #E1756A

Accessibility & contrast

On white

6.51

#AD3023 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.22

#AD3023 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3023

6.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3023	#FFFFFF	#000000	##FFFFFF
##AD3023	1.00	6.51	3.22	6.51
#FFFFFF	6.51	1.00	21.00	1.00
#000000	3.22	21.00	1.00	21.00
##FFFFFF	6.51	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#554C20

Deuteranopia (green-blind)

#74681D

Tritanopia (blue-blind)

#BF002E

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad3023;
/* rgb */ color: rgb(173, 48, 35);
/* oklch */ color: oklch(50.0% 0.164 29.8);

Tailwind

colors: {
  custom: {
    50: '#ce715f',
    500: '#ad3023',
    950: '#000000',
  },
}

SCSS

$custom: #ad3023;
$custom-light: #ce715f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3023",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 35
  },
  "hsl": {
    "h": 5.652,
    "s": 66.346,
    "l": 40.784
  },
  "oklch": {
    "l": 0.50002,
    "c": 0.16366,
    "h": 29.8
  },
  "luminance": 0.11119
}

Semantic roles & 50–950 ramp

primary

#AD3023

secondary

#65BEC7

accent

#D9E93F

background

#FDF7F5

surface

#FBEDE9

border

#D4C8C5

text

#150804

muted

#837B79

Preview Lab

Preview with #AD3023

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →