#AD2F74#AD2F74

#AD2F74 is a mid, vivid pink. Relative luminance 0.122; OKLCH L 51.9% C 0.174 H 351.4°. Best body text is #FFFFFF at 6.11:1 contrast (WCAG AA passes).

Color values

HEX	#AD2F74
RGB	rgb(173, 47, 116)
HSL	hsl(327, 57%, 43%)
HSV	hsv(327, 73%, 68%)
CMYK	cmyk(0%, 72.8%, 32.9%, 32.2%)
CIE-LAB	lab(41.50, 56.34, -10.10)
CIE-LCH	lch(41.50, 57.24, 349.84°)
OKLab	oklab(51.87% 0.1723 -0.0262)
OKLCH	oklch(51.87% 0.174 351.4)
XYZ	xyz(21.4037, 12.1807, 17.7436)
Luminance	0.1218 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2F74 #2FAD68

analogous

#A72FAD #AD2F74 #AD2F35

triadic

#AD2F74 #74AD2F #2F74AD

tetradic

#AD2F74 #ADA72F #2FAD68 #2F35AD

square

#AD2F74 #ADA72F #2FAD68 #2F35AD

split-complementary

#AD2F74 #35AD2F #2FADA7

monochromatic

#4D1533 #7D2254 #AD2F74 #CE4B93 #DB7BB0

Accessibility & contrast

On white

6.11

#AD2F74 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.44

#AD2F74 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2F74

6.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2F74	#FFFFFF	#000000	##FFFFFF
##AD2F74	1.00	6.11	3.44	6.11
#FFFFFF	6.11	1.00	21.00	1.00
#000000	3.44	21.00	1.00	21.00
##FFFFFF	6.11	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#445376

Deuteranopia (green-blind)

#686A71

Tritanopia (blue-blind)

#BA264D

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad2f74;
/* rgb */ color: rgb(173, 47, 116);
/* oklch */ color: oklch(51.9% 0.174 351.4);

Tailwind

colors: {
  custom: {
    50: '#ca739c',
    500: '#ad2f74',
    950: '#000000',
  },
}

SCSS

$custom: #ad2f74;
$custom-light: #ca739c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2f74",
  "rgb": {
    "r": 173,
    "g": 47,
    "b": 116
  },
  "hsl": {
    "h": 327.143,
    "s": 57.273,
    "l": 43.137
  },
  "oklch": {
    "l": 0.51872,
    "c": 0.17428,
    "h": 351.4
  },
  "luminance": 0.12178
}

Semantic roles & 50–950 ramp

primary

#AD2F74

secondary

#74C498

accent

#E18D47

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD2F74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →