#A72FAD#A72FAD

#A72FAD is a mid, highly saturated purple. Relative luminance 0.133; OKLCH L 53.8% C 0.209 H 325.9°. Best body text is #FFFFFF at 5.75:1 contrast (WCAG AA passes).

Color values

HEX	#A72FAD
RGB	rgb(167, 47, 173)
HSL	hsl(297, 57%, 43%)
HSV	hsv(297, 73%, 68%)
CMYK	cmyk(3.5%, 72.8%, 0%, 32.2%)
CIE-LAB	lab(43.16, 63.17, -42.18)
CIE-LCH	lch(43.16, 75.96, 326.27°)
OKLab	oklab(53.75% 0.1734 -0.1172)
OKLCH	oklch(53.75% 0.209 325.9)
XYZ	xyz(24.4952, 13.2673, 40.7977)
Luminance	0.1327 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#A72FAD #35AD2F

analogous

#682FAD #A72FAD #AD2F74

triadic

#A72FAD #ADA72F #2FADA7

tetradic

#A72FAD #AD682F #35AD2F #2F74AD

square

#A72FAD #AD682F #35AD2F #2F74AD

split-complementary

#A72FAD #74AD2F #2FAD68

monochromatic

#4A154D #79227D #A72FAD #C84BCE #D77BDB

Accessibility & contrast

On white

5.75

#A72FAD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.65

#A72FAD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #A72FAD

5.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##A72FAD	#FFFFFF	#000000	##FFFFFF
##A72FAD	1.00	5.75	3.65	5.75
#FFFFFF	5.75	1.00	21.00	1.00
#000000	3.65	21.00	1.00	21.00
##FFFFFF	5.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0A5CB0

Deuteranopia (green-blind)

#4B6BAA

Tritanopia (blue-blind)

#AB446B

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #a72fad;
/* rgb */ color: rgb(167, 47, 173);
/* oklch */ color: oklch(53.8% 0.209 325.9);

Tailwind

colors: {
  custom: {
    50: '#c574c6',
    500: '#a72fad',
    950: '#000000',
  },
}

SCSS

$custom: #a72fad;
$custom-light: #c574c6;
$custom-dark: #000000;

JSON

{
  "hex": "#a72fad",
  "rgb": {
    "r": 167,
    "g": 47,
    "b": 173
  },
  "hsl": {
    "h": 297.143,
    "s": 57.273,
    "l": 43.137
  },
  "oklch": {
    "l": 0.53751,
    "c": 0.20927,
    "h": 325.9
  },
  "luminance": 0.13266
}

Semantic roles & 50–950 ramp

primary

#A72FAD

secondary

#78C474

accent

#E1474F

background

#FCF7FC

surface

#F8EDF8

border

#D1C8D1

text

#130913

muted

#827B82

Preview Lab

Preview with #A72FAD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →