#AD2DA3#AD2DA3

#AD2DA3 is a mid, highly saturated purple. Relative luminance 0.134; OKLCH L 53.9% C 0.207 H 331.5°. Best body text is #FFFFFF at 5.70:1 contrast (WCAG AA passes).

Color values

HEX	#AD2DA3
RGB	rgb(173, 45, 163)
HSL	hsl(305, 59%, 43%)
HSV	hsv(305, 74%, 68%)
CMYK	cmyk(0%, 74%, 5.8%, 32.2%)
CIE-LAB	lab(43.37, 63.52, -35.84)
CIE-LCH	lch(43.37, 72.93, 330.57°)
OKLab	oklab(53.91% 0.1816 -0.0987)
OKLCH	oklch(53.91% 0.207 331.5)
XYZ	xyz(24.7828, 13.4074, 35.9258)
Luminance	0.1341 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2DA3 #2DAD37

analogous

#772DAD #AD2DA3 #AD2D63

triadic

#AD2DA3 #A3AD2D #2DA3AD

tetradic

#AD2DA3 #AD772D #2DAD37 #2D63AD

square

#AD2DA3 #AD772D #2DAD37 #2D63AD

split-complementary

#AD2DA3 #63AD2D #2DAD77

monochromatic

#4C1447 #7C2075 #AD2DA3 #CF48C5 #DC78D4

Accessibility & contrast

On white

5.70

#AD2DA3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.68

#AD2DA3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2DA3

5.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2DA3	#FFFFFF	#000000	##FFFFFF
##AD2DA3	1.00	5.70	3.68	5.70
#FFFFFF	5.70	1.00	21.00	1.00
#000000	3.68	21.00	1.00	21.00
##FFFFFF	5.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#225BA6

Deuteranopia (green-blind)

#566DA0

Tritanopia (blue-blind)

#B43C65

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad2da3;
/* rgb */ color: rgb(173, 45, 163);
/* oklch */ color: oklch(53.9% 0.207 331.5);

Tailwind

colors: {
  custom: {
    50: '#c973bf',
    500: '#ad2da3',
    950: '#000000',
  },
}

SCSS

$custom: #ad2da3;
$custom-light: #c973bf;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2da3",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 163
  },
  "hsl": {
    "h": 304.688,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.53913,
    "c": 0.20667,
    "h": 331.5
  },
  "luminance": 0.13405
}

Semantic roles & 50–950 ramp

primary

#AD2DA3

secondary

#72C478

accent

#E25246

background

#FCF7FB

surface

#F9EDF7

border

#D2C8D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD2DA3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →