#AD2D8B#AD2D8B

#AD2D8B is a mid, vivid pink. Relative luminance 0.126; OKLCH L 52.7% C 0.190 H 340.8°. Best body text is #FFFFFF at 5.96:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D8B
RGB	rgb(173, 45, 139)
HSL	hsl(316, 59%, 43%)
HSV	hsv(316, 74%, 68%)
CMYK	cmyk(0%, 74%, 19.7%, 32.2%)
CIE-LAB	lab(42.20, 59.97, -23.19)
CIE-LCH	lch(42.20, 64.30, 338.86°)
OKLab	oklab(52.68% 0.1793 -0.0625)
OKLCH	oklch(52.68% 0.19 340.8)
XYZ	xyz(22.8328, 12.6274, 25.6559)
Luminance	0.1263 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D8B #2DAD4F

analogous

#8F2DAD #AD2D8B #AD2D4B

triadic

#AD2D8B #8BAD2D #2D8BAD

tetradic

#AD2D8B #AD8F2D #2DAD4F #2D4BAD

square

#AD2D8B #AD8F2D #2DAD4F #2D4BAD

split-complementary

#AD2D8B #4BAD2D #2DAD8F

monochromatic

#4C143D #7C2064 #AD2D8B #CF48AB #DC78C2

Accessibility & contrast

On white

5.96

#AD2D8B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.53

#AD2D8B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D8B

5.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D8B	#FFFFFF	#000000	##FFFFFF
##AD2D8B	1.00	5.96	3.53	5.96
#FFFFFF	5.96	1.00	21.00	1.00
#000000	3.53	21.00	1.00	21.00
##FFFFFF	5.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#37568E

Deuteranopia (green-blind)

#606B88

Tritanopia (blue-blind)

#B83058

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad2d8b;
/* rgb */ color: rgb(173, 45, 139);
/* oklch */ color: oklch(52.7% 0.190 340.8);

Tailwind

colors: {
  custom: {
    50: '#c972ad',
    500: '#ad2d8b',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d8b;
$custom-light: #c972ad;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d8b",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 139
  },
  "hsl": {
    "h": 315.938,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.52684,
    "c": 0.18989,
    "h": 340.8
  },
  "luminance": 0.12625
}

Semantic roles & 50–950 ramp

primary

#AD2D8B

secondary

#72C488

accent

#E26F46

background

#FCF7FA

surface

#F9EDF4

border

#D2C8CE

text

#140910

muted

#827B7F

Preview Lab

Preview with #AD2D8B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →