#AD2D4B#AD2D4B

#AD2D4B is a mid, vivid red. Relative luminance 0.113; OKLCH L 50.4% C 0.164 H 11.9°. Best body text is #FFFFFF at 6.45:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D4B
RGB	rgb(173, 45, 75)
HSL	hsl(346, 59%, 43%)
HSV	hsv(346, 74%, 68%)
CMYK	cmyk(0%, 74%, 56.6%, 32.2%)
CIE-LAB	lab(40.03, 53.08, 13.52)
CIE-LCH	lch(40.03, 54.78, 14.29°)
OKLab	oklab(50.39% 0.1605 0.0339)
OKLCH	oklch(50.39% 0.164 11.9)
XYZ	xyz(19.4438, 11.2718, 7.8071)
Luminance	0.1127 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D4B #2DAD8F

analogous

#AD2D8B #AD2D4B #AD4F2D

triadic

#AD2D4B #4BAD2D #2D4BAD

tetradic

#AD2D4B #8BAD2D #2DAD8F #4F2DAD

square

#AD2D4B #8BAD2D #2DAD8F #4F2DAD

split-complementary

#AD2D4B #2DAD4F #2D8BAD

monochromatic

#4C1421 #7C2036 #AD2D4B #CF4868 #DC7890

Accessibility & contrast

On white

6.45

#AD2D4B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.25

#AD2D4B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D4B

6.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D4B	#FFFFFF	#000000	##FFFFFF
##AD2D4B	1.00	6.45	3.25	6.45
#FFFFFF	6.45	1.00	21.00	1.00
#000000	3.25	21.00	1.00	21.00
##FFFFFF	6.45	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4E4B

Deuteranopia (green-blind)

#6F6848

Tritanopia (blue-blind)

#BD0739

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad2d4b;
/* rgb */ color: rgb(173, 45, 75);
/* oklch */ color: oklch(50.4% 0.164 11.9);

Tailwind

colors: {
  custom: {
    50: '#cc717d',
    500: '#ad2d4b',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d4b;
$custom-light: #cc717d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d4b",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 75
  },
  "hsl": {
    "h": 345.938,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.50394,
    "c": 0.164,
    "h": 11.9
  },
  "luminance": 0.11269
}

Semantic roles & 50–950 ramp

primary

#AD2D4B

secondary

#72C4B1

accent

#E2BD46

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD2D4B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →